Auto Repair Company Website Design
Thoughtful web design puts a face to your auto repair company. As the most powerful tool for your auto repair business, your website has to be treated as such. In order to get the maximum benefit out of your website, you have to harness its power and channel that power where it will be most effective. The hope is to gain higher click through rates and conversions. With just a few seconds at most to make a lasting impression on your visitors, your company’s website has to capture their attention and draw them in. Your market is oversaturated as it is. People have many choices at their disposal when it comes to mechanics in your area.
The key to that is customization. If you’ve been tempted to use free or low-cost templated sites for your website, remember that if you look like everyone else out there, you won’t stand out. Plus, it’s not just the aesthetic appeal of your website that makes a difference. There’s a lot going on behind the scenes that you don’t realize…from strategic use of keywords and geo tags to carefully crafted content and backlinks. All of these elements will work hard to capture the attention of Google and the other major search engines. Can your DIY cookie cutter template do that? Absolutely not.
We’ll-Designed Custom Websites for Auto Repair Companies
Putting more resources into a custom website design is always the better way to go over template sites every time, and Today’s Local Media can help. We specialize in creating custom websites for a variety of platforms, from desktops to laptops to mobile devices. With more than 75% of Americans owning a smartphone, you can’t afford to miss out. Be the auto repair company that pops up when they search for anything from oil changes and inspections to tire rotation and brake repair.
A big part of a truly customized website is that it must be mobile responsive. That means it’s designed to adapt to the screen size and device on which it is being viewed, automatically adjusting to fit and look better with the screen on which the user is reading it.
Engaging, thoughtful, inspiring custom mobile responsive websites are a must for auto repair companies like yours. Your customers are on the go, looking for someone who can help them TODAY with that screechy sound their brakes are making, or that low whine from a muffler that has seen better days. Make sure the adaptive nature of your website is approached deliberately and with research so that your mobile searchers can find you. They don’t have the time or patience to deal with slow-loading websites.
Simple Contact Information Displays
From call to action buttons to clear contact information, the end result for a stellar website is to get people to pick up the phone and schedule an appointment. Make those buttons prominent, make sure they work, and always give people more than one way to contact you. An online information request form is always a good way to go, as is an online appointment request form. Not everyone has the time to call you. Be convenient, be available, and be accessible.
In the same vein, make sure your navigation bars are simple to follow. Make sure that no matter which page visitors land on, they can get to where they need to be easily and without frustration. Your contact information and call to action button should be at the top of every page. If they can’t reach you, they can’t call you.
Custom Local Optimized Content
Everything is local these days. Auto repair companies in particular are extremely local to each neighborhood. People tend to be very loyal to their local mechanics because they are close by and they can easily drop off their cars on their way to work. As a local business yourself, optimizing your content for geographical tags is vital to your visibility. Our professionals can help you optimize for local search behind the scenes, using such tactics as targeted keyword usage that will help you rank on the top search engines, local directories, and social platforms.
We can also ensure your content is crafted in such a way that it appeals to a certain demographic or target audience, which is especially important if you have several shops in different towns.
Engaging content writing, effective local marketing, and optimized local search will all help you get noticed by the people who need you most, from young professionals to families to new drivers.
Great Customer Service
We can help you with all the website design and behind the scenes work…your job continues to be supplying your clients with great customer service. Yes, your actual services have a lot to do with that, in addition to the way your staff treats customers. However, a solid web design also goes a long way to foster long-lasting trust and loyalty with your clients. After all, yours is a business in which people are quite loyal. Just as with their barbers and banks, they tend to stick to one mechanic to develop a bond that they can rely on time and again.
Let Today’s Local Media help you develop and maintain that bond with our web design services. Get started by calling us at 972-479-5009.