Today's Local Media, Dallas, TX

The Top 10 Fort Worth Marketing Companies

The Top 10 Fort Worth Marketing Companies

Image of Fort Worth Landscape
You know you do great work. You have a great company, you have great people, and you have an awesome product. And if you are located in Fort Worth, and ready to grow, that means you are ready to partner with a marketing company.

You might have been talking with your coworker the other day saying something like, “I love what we do, and we’re so good at it! I just wish more people knew about us. We’re like one of the best kept secrets out there.”

In north Texas cities, having a great product or offering awesome service is not enough. Without exposure to new clients in the metroplex, business can dry up. The bottom line is, no matter how good you are at what you do, if consumers can’t find you, you might be closing shop soon.

Today, it is essential to make your Fort Worth area business findable in the depths of the overcrowded waters of global internet searches.

Enter the new best friend you didn’t know you needed, the marketing company.

Retail is changing. More people are shopping online than ever before and trends are pointing towards more and more digital. If you are wanting to grow your business, a digital marketing company can help you become more searchable, more findable, and in turn, more profitable.

Some of the services your business needs to grow include web development, digital advertising, Local SEO, social media branding, mobile optimization, and increasing website traffic volume. All while creating real-life, exceptional ROI.

To help you get that jumpstart, here are Ten Top Fort Worth Marketing Companies you should check out:

1. Black Anchor

Black Anchor Client List in Fort Worth
Black Anchor Design is based out of Fort Worth, and focuses on brand storytelling. They are a ThreeBestRated company, as well as an UpCity Top Digital Marketing Agency in Fort Worth. Notable clients include Walt Disney Pictures, Warner Brothers, Capcom, CocaCola, Quicksilver, and Nokia.

2. Enilon

Image of Fort Worth Marketing Home Page
Enilon creates and optimizes digital customer acquisition and retention. Services include paid digital marketing, SEO marketing, web design and development. They have a 2017 Gold Microsite Addy Award, 2016 and 2017 DFW AMA Marketer of the Year for Interactive Media, and first place for innovative use of search in 2016 with the DFW Interactive Marketing Association.

3. J.O. Design

Image of Clients in Fort Worth Texas
J.O. Design is ThreeBestRated company for advertising and has a 2015 Worthy and Marcom Award. Much of J.O. Design’s work has been associated with the City of Fort Worth as well as Goodwill. Notable for J.O. Design as well is their “Cause Agency.” A service dedicated to giving back by assisting in the non-profit sector.

4. PMG

Digital Marketing in Fort Worth
PMG manages campaigns in over 50 countries. PMG focuses on creating results and growing partnerships with their clientele. They were the 2016 imedia Agency of the year, and an UpCity Top Digital Marketing Agency in Fort Worth. They have been awarded 7 Cannes Lions and listed as a top 5 place to work by Advertising Age. Notable clients include Crew, Apple, and Cirque Du Soleil. PMG offers data analytics, paid search and social, SEO and programmatic display.

5. Qualbe

Image of Qualbe Marketing Home Page
Qualbe marketing group focuses on building your business through digital marketing. Qualbe develops and optimizes websites and drives online traffic to their client base. They are an UpCity Top Digital Marketing Agency in Fort Worth, a 2016 FWInc best company to work for, and a 2017 Entrepreneur Top Company.

6. SRG Creative

Creative and Brand Company Serving Ft. Worth Texas
SRG Creative is an UpCity Top Digital Marketing Agency in Fort Worth and has been awarded 7 Telly Awards. They provide customized solutions to tell the story of your company or brand successfully. Notable clients include local Fort Worth Churches and public venues such as the Bass Performance Hall.

7. Starr Conspiracy

Brand Marketing in Fort Worth
The Starr Conspiracy is a Fort Worth UpCity Top Digital Marketing Agency. With a focus on strategic marketing and advertising, the Starr Conspiracy can manage your media acquisition and production and provide both strategy and execution to propel your company forward. Notable clients include ADP, CareerBuilder, and Thomson Reuters.

8. Thrive

Marketing Company Home Page in Fort Worth
The Thrive Agency delivers massive and sustainable sales growth for your business by attracting and converting leads. Featured in business.com, Forbes, Huffington Post, Moz, and the Search Engine Journal, they are a 2017 com agency, a Clutch Top Agency, and an UpCity Top SEO Agency. Thrive Agency offers Website Presence, Online Marketing, Social Media, and more.

9. Today’s Local Media

Dallas Fort Worth Marketing Company
We tried to be objective, but it’s hard to leave ourselves off this list. Right? Today’s Local Media is a local marketing SEO and custom web design media company. Whether you are a roofing company or an auto repair shop, TLM brings new leads to small business. TLM is a Google partner and a 2017 UpCity Top Agency for an SEO Company. TLM can increase or create brand awareness to give you the best ROI for your digital marketing dollars.

10. Wired SEO
Dallas and Fort Worth Local Search Company
Wired SEO is a 2016 Clutch Top SEO firm, the winner of the 2017 com top ten company globally, and a 2016 UpCity Top local agency. WiredSEO specializes in customized digital marketing solutions to help you get traffic and increase revenue. Wired offers SEO, PPC, Social Media, and Local SEO services. Reputation management and content marketing are important qualities WiredSEO offers their clients.

The world is a noisy place. With all the competition in today’s marketplace, a good marketing strategy can come alongside your business to help you become easier to find.

And by partnering with a great Fort Worth marketing company, your business will be easier to find online, and in turn, more profitable over time.

6 Simple Marketing Tips from Successful Moving Companies

6 Simple Marketing Tips from Successful Moving Companies

Owning a moving company can be a rewarding business venture. And it if you know these simple moving company marketing tips, your business will have a better chance at growing too. It can provide a great way to make an income for you and your family, and for icing on the cake, movers will always in demand.

American families tend to move about once every five years. With over 325 million of us, we are looking at the possibility of around 65 million people moving from one place to another in any given year. That’s a lot of moves!

With all the competition for those millions of potential customers, here are three must-dos to making your moving company a success.

Great Customer Service

Without a doubt, this is the most important piece to the puzzle. If you only remember three words for making your business a success, let it be these: service, service, service.

The competition is just too great to not have great customer service. With thousands of other companies, you’ve got to distinguish yourself from the rest and give people a reason to go with you. The Golden Rule will open doors for you: “Treat others as you would want to be treated.”

People are creatures of habit. Once we have an experience, good or bad, we remember it and make future decisions based directly from it. This is why referrals are powerful. If you can win over one customer, they potentially become free direct-advertising for your company.

Remember Dale Carnegie? He emphasized the smile. He said “A smile says, “I like you. You make me happy. I am glad to see you.” American philosopher John Dewey, said the deepest urge in human nature is “the desire to be important.”

Happy Employees are Great for Moving Company Marketing

If you want to succeed in the moving business, you have to make people your priority. Success in the moving business really is more about service than it even is about moving. If you can make people feel important, they will enjoy doing business with you, and come back again.

An easy way smart companies provide customer service i by simply giving something for free on their websites to begin with. You can providing moving tips, give the option of online quotes, or offer utility set up.

Competitive Pricing

After you have completed your cost analysis and have your business plan, you will need to set a fair price for your services. A fair price doesn’t necessarily mean a low price. If you offer a quality service, you should be able to charge a quality price. You might not consider pricing a tool in your marketing toolkit, but it is.

People generally know they get what they pay for. If you offer great service with quality work all in a reasonable timeframe, people won’t be too surprised when you offer your estimate. Most people who care about what they own would rather pay a little extra to make sure everything is transported safely and professionally. Providing a free estimate is an easy way to make customers feel at ease about the entire process.

Moving Company Marketing and Pricing Page

As a general rule, your revenue will vary based on how much time you have to make moves each month and how much business you can generate. Bear in mind your overhead costs such as insurance, materials, and gas as far as expenses, but if budget well, you should be able to turn a profit each quarter.

Though competition is fierce, there are ways to increase customer retention. Whether that is offering a simple way to pay, building customers first, or simply listening to the needs of your customers, you can set a price that is fair for your customer and profitable to you.

A Compelling Online Presence

Remember the adage, “first impressions last’? Your online presence is your company’s first impression. The best part is that you can make an easy to use website that helps people understand your company and why they should call you.

If you can win people over on your website, you’re well on your way to winning their business. Here are three more quick tips:

Mobile Design

Always ensure your moving company website is mobile responsive. Basically, that means when someone looks you up on their phone or tablet, your website adjusts itself to the screen. This is crucial, because people are beginning to use their mobile devices over computers.

Great Moving Company Marketing Means a Good Website

Search Engine Optimization

The next moving company marketing strategy is SEO. Search Engine Optimization is when search engines such as google or yahoo are optimized to bring your company to the top of the list of the myriad other options. You want people in your local area who look up your service to be able to find you quickly and easily. Most people choose from the first few options listed online once they do a search. Having your page optimized is so crucial that page one typically garners 92% of all traffic, with traffic dropping 95% on page two.

Social Media

A great avenue to reach your customers is social media. Social media doesn’t have to cost much, yet it gives prospective customers an easy way to engage with you. Consider that nearly 1/3 of the world regularly utilize social networks, and 74% of people report they use Facebook alone for professional services. Marketing your company on social media is a significant piece of pie.

You can be successful at running a great moving company. Master these simple moving company marketing tips and customer service skills, use fair prices, and have a compelling online presence, and you are well on your way!

You can also grow your business with Today’s Local Media. We would like to work with you.

BarkBud NYC Dog Walkers: Local Business Case Study

BarkBud NYC Dog Walkers: Local Business Case Study

BarkBud NYC Dog Walkers

Who this is for and what it is about

Hey fellow local business owner! This blog post is for you. I’m writing to document my journey to bring in more online customers for my dog walking business in New York City. Through my time at Google and Boulevard Digital, I’ve picked up quite a bit of knowledge on how to grow an online business. I figured sharing the application of this knowledge would be a great way I can help others!

A little about my business

In addition to website design, I decided to start up a local business. I wanted to introduce a refreshingly hi-tech and well branded business to a traditionally low-tech and horribly branded industry. I decided to give it a try in my favorite city, NYC! And that is how BarkBud NYC Dog Walkers was born.

My Competition

The good news:)

While there was a lot of competition for dog walking in New York City, I viewed it as validation of the business model. Taking a look at most of the sites, I felt I had a huge opportunity to improve the user experience at all touch points including marketing, site design, user experience, and ultimately the delivery of my service.

The bad news:(

Some of the bigger players seemed pretty well entrenched at the top for the more popular search terms (e.g. NYC Dog Walkers). My goal was to get around this by ranking for long-tail keywords such as (Upper West Side Dog Walkers) in the short-term and dethroning someone from the first page in the long-term.

Just do it already…

It took me about two weeks to build the website you see now. I built it on WordPress using the Avada theme. I decided to accomplish my lead generation goals with six main strategies:

  • On-site: For my on-site optimization, I used WordPress SEO from Yoast, Moz Pro, and Google Search Console. WordPress SEO is a free WordPress plugin that allowed me to easily add the meta title and description elements as well as publish my site map. I then signed up for a free Google Webmaster Tools account that allowed me to ensure my site was in good standing with Google. Finally, I signed up for a paid subscription to Moz Pro that allowed me to do many things including tracking my ranking for different keywords and getting advice on how to improve these rankings.
  • Off-site link building: I started by signing up for Moz Local which allows you to submit your business to many different directories (e.g. Yellow Pages) with one click. It cost me around $90 for the year but was well worth it. I then started doing research on Moz Pro to see what types of links my top competitors were using to rank higher in the search results. This allowed me to design a link building plan for my site.
  • Social Media: My social media strategy was to first build my network with those in the same industry. After establishing firm relationships, I planned to share valuable content in order to earn links to my page.
  • PPC: Google loves me right now. That’s because I’m spending almost all of my PPC budget on AdWords. While my cost per new customer is high, this has been coming down slowly as I continue to optimize my campaign and website.
  • Review sites: I planned for most of my reviews to be posted on Yelp.
  • Analytics: To track all of this, I’m using Google analytics. It takes a little while to get used to it but it’s free and you can grow into it.

Where I’m at right now

I’m now about two months in and things are humming along. I just hit my tenth customer and things are looking good. The easiest part so far has been optimizing AdWords. The hardest part has been link building. I’ll keep you all updated!

3 Moving Company Website Updates You Need to Make

Moving Company Websites: 3 Updates to Make in 2015

Moving Company Website Design

It’s March of 2015 and that means it’s time to do some spring cleaning. Every year it seems that the online landscape is changing a little more, and the moving industry is no exception. Just like your customers are evaluating whether they should move this summer, you should take a step back and take a fresh look at your website.

If you are a mover in a big city, it’s very likely that you have dozens of competitors. Every little improvement you can make to your website counts when it comes to increasing leads and business each year.

Even though many people are now recommending people move in the early spring or late fall to save money, the summer is still the busiest time of the year for movers.

Here’s a few things to consider whether you have a moving company website or are considering building a new one from scratch.

New images

If your images are a few years old then you could be missing out on customers. Studies show that high quality images are very important when customers are deciding between potential movers. Make sure you have great pictures of your trucks, your team, and your happy clients right on the home page.

Faster hosting

If you run a moving company then you know that every hour counts. When it comes to website design every second counts in terms of the time it takes your website to load. Make sure your site loads fast on every device. Every second delay is costing you business and bookings.

Fresh content

Very similar to updating images your content needs to be refreshed every few years. Think of this as putting a fresh coat of paint on a house every few years. It’s a small thing but can make a big difference. How do you describe your moving company? What does your “about us” page say about your history? All these things could stand to be reviewed and updated every few years.

Just like moving, updating your website doesn’t have to be painful. However, if you aren’t working with an expert you can suffer.

If you are a moving company who has a website in need of a refresh, give us a call or fill out our free website analysis form. We would be happy to look over your site and overall web presence. You might need a small tune up or even an entirely new site like we did for Olde World Movers. No matter what, you can trust that we will recommend the right thing for your business.

Things You Need to Know About the Latest Google Pigeon Update

Everything You Need to Know About the Latest Google Pigeon Update

Did you hear about the latest Google Pigeon update? Have you optimized your website to take advantage of it?

Google regularly updates its algorithm to tackle spam and help its users find the most relevant results. This also keeps marketers and businesses on their toes as they need to adapt to these changes in order to get the most traffic from search engines. The latest such change to take place is the Google Pigeon update. Here’s a complete guide on what this change is and how you need to optimize your website to benefit from it…

Continue reading

4 Tips For Building Your Local Moving Company Website

4 Tips For Building Your Local Moving Company Website

Web Design for Moving Company

If there is one thing we know at Today’s Local Media it’s moving company web design. Whether it is Around the Clock Movers in Dallas, Moving Proz in Lawrence, or Olde World Movers in Fort Worth, having a great website will make or break your business.

Moving is a process that consumer take very seriously, which is why sites such as moving company reviews are so successful. That being said, here’s 4 quick and simple tips for making your website a money making machine for your company.

1. Mobile Responsive Design

More customers looking for local movers access websites from handheld mobile devices than desktops now. If you don’t have a mobile friendly website design you are missing out on customers who are looking for moving companies on their iPad, iPhone, Android, or Windows phone. Better the a mobile website, a mobile responsive design means that your site looks great regardless of device.

How can you tell if you have a mobile friendly responsive design? It’s fairly simple. Pull up your website on various devices with different screen sizes. If your website is difficult to read and navigate on smaller screens such as mobile phones, you probably are missing this critical element to your online presence.

2. Desktop Layout

Now that you have your mobile visitors covered, it’s time to focus on your traditional desktop visitors for a second. Look at your moving company website on a typical laptop of desktop computer. Having your contact information easily visible is an important part of your local website design.

Is your logo on top? What about your phone number? It should be a easy to read and on the top right corner of your website where most people expect it. For people who don’t want to call you, have a quick quote or contact form for those that would rather email to get the process started.

3. Share Cities You Service

Finding a mover is an important part of relocation for millions of American families each year. When they start their search online for a qualified and trustworthy moving company, they want to know that they have found somebody familiar with their local area.

Most small to medium size business owners serve a very specific local area. They know where there best clients come from, and so do you. That’s why when you set out to redesign or improve your online marketing, start with local cities you service. If the majority of your business comes from a certain city, it makes sense for your website to specifically call out that area.

4. Free Estimate Page

The last tip is very specific to the moving industry, and it’s that your website includes a free estimate page. One of the biggest complaints against moving companies is related to the price or quote that was given to them. Even the most successful moving companies still deal time and again with upset consumers based on pricing issues. Here’s an excellent example of a moving company website that has a free estimate page:

Moving Company Website Free Estimate Page

Adding a free estimate page is a great way to not only put the customer at ease, but capture more leads from your website. A visitor might not feel comfortable speaking to you yet without a price quote. The free estimate page can be a great source of referrals, revenue, and future business for your company.

Conclusion

If you own and operate a local moving company, you know the online space is more competitive than ever. Putting these 4 practices in place on your website can not only help immediately improve your bottom line, but ensure healthy growth long into the future.

5 Ways Arlington Businesses Dominate Their Competition with Internet Marketing

Arlington TX Skyline View I30 Freeway

When Jerry Jones built the new Cowboys Stadium in Arlington, he knew it needed to stand out from among the rest. Residents who live in Dallas/Fort Worth are busier than ever with work, school, and entertainment activities.

That’s why if you own or operate a business in the area, you absolutely need to have a first class website optimized for both mobile and desktop devices. With that in mind, here’s 5 quick ways your Arlington website can stand out from among your North Texas local competition.

1. Responsive Website Design

Mobile commuters in the Arlington area are using smart phones to find your business online. There’s no denying the impact mobile phone trends have had on the way customers connect with local businesses.

Most Arlington businesses still DO NOT have a mobile friendly website design in 2014. That’s an amazing statement considering that most people now connect with businesses via their mobile phones.

Arlington is a huge commuter town due to all the visitors traveling to UTA, Cowboys Stadium, Six Flags, DFW Airport, and the Ballpark in Arlington. If you are buying a website in 2014 that is not mobile optimized, you are wasting your time and money.

2. Optimized Local Content

Arlington is a part of one of the fastest growing communities in Texas, it’s important to stand out between large cities Dallas and Fort Worth. That’s why optimized local content is critical to the mix when you are playing the internet marketing game.

SEO is about more than just copying and pasting “Arlington TX” ten times on your landing page, nobody wants to ready repetitive words like that! What makes your DFW area business unique to the local area? Why is it that you enjoy doing in Arlington? Do you have other locations outside of metroplex, or even outside of Texas?

3. Fresh Blog Posts

Do you like to read news or blog posts online? So do your customers! Helpful articles and blog posts for your customers will make sure you stay relevant in the eyes of local search in places like Google, Yahoo, and Bing.

Almost every search for a local business now starts on the internet. If you haven’t seen the latest internet meme, you know how fast things move online. If you don’t have a blog you are posting on regularly, you will quickly become yesterday’s news in the digital space.

4. Suggested Similar Services

From I30 to I20, there are many businesses in a small area you can connect with in the Arlington metroplex. If you sold carpet would it make sense to have a great relationship with a carpet cleaner? Absolutely! Networking is key to local marketing, and the internet hasn’t changed that one bit.

Just as you would advertise in your local chamber of commerce for referrals, the same is true when it comes to connecting in the digital space. The quality and quantity of your connections will make or break your local business online.

5. Accurate Driving Directions

People are commuting in and out of Arlington constantly, from throughout the DFW metroplex. That means the concentration of mobile searches in the area will be much higher than other surrounding suburban areas. Making sure you have accurate and easy to find contact information is a critical part of making sure that visitors to your website can become customers to your business.

If you don’t have your business phone number with a local area code like 682 or 817, you can forget about customers calling you. If you don’t have a local address that’s easy to read and listed on local maps websites like Google, Apple, and Yelp, you can forget about customers finding you. They might as well end up in Dallas!

Summary

If you truly want to stand out among the thousands of other Arlington businesses, you have to work smarter not harder. Internet marketing and mobile website design can be a fantastic strategy to get more leads and increase your annual revenue.

Google Local Now Allows You To Move Reviews

According to a post in the Google Business Help forums on May 16th, by Jade Wang from Google stated that business owners can now request to have reviews moved from one listing to another. This is another great step in the right direction by Google to make Google Maps more business friendly.

Jade Wang said that there are “criteria” that must be met in order to have the reviews moved.

  • Change of Ownership – If you are a new owner or manager and the business name HAS NOT changed, your reviews will not be removed. Jade Wang recommended using owner responses to let everyone know about changes in management.
  • Change in Name – If you are a new owner or manager and the business name HAS changed, you must meet the following criteria in order to qualify. Reviews may be removed based on many factors including rebranding, name changes related to changes in underlying services, or partners or other business affiliations that disassociate.
  • Out of Business – If the business closes, all reviews will remain with the listing.
  • Physical Location (Address) Move – If your business moves to a new location and keeps the same business name, Google will generally move the reviews to the listing at the new location. However, Jade said that there are some exceptions to that rule.

move google reviewsJade said, “The new process is currently only allowed for users of the New Google Places of Business dashboard,” but they plan to make this more widely available in the near future.  If you are using the new dashboard, you can use this form to submit your request to have business reviews moved.

In no way does this new procedure affect the policy around removing inappropriate individual reviews; which includes flagging the review as inappropriate via the individual Google Local page and then following up by filing a troubleshooting report after the lack of hearing a response.

Also, don’t forget that Google now has phone support if you are having trouble with your business’s local listing. You simply fill out this form, and they will give you a call right away.

I have personally experienced the helpful specialist’s with the phone support, but have yet to attempt to move reviews from one listing to another. If anyone has experienced this, please let me know how it was. I am very curious if it is a step forward compared to attempting to remove inappropriate reviews.

6 Best Practices for Local Marketing & SEO

best practices for seoSEO is a long and laborious exercise used to boost a website’s organic, or “free,” results. Depending on the amount of competition, this could take months for noticeable results. Search Engine Optimization is definitely a long-term process. If someone tells you they can quickly place you on the first page of Google in the free results, be wary.

Search Engine Optimization continues to get harder as Google updates their algorithm more than 400 times a year to look for websites that are genuinely good versus websites that have had poor optimization, or SEO. The problem is that people tend to forget the SEO Basics. I have decided to prepare an article discussing the 6 basic components of SEO that I base my practices on.

Included are:

On-Page Optimization
Off-Page Optimization
Local Search
Social Media
Blogging
Mobile Friendly

Look for each of these topics explained more in depth in my future posts.

Top