Today's Local Media, Dallas, TX

5 Proven Ways to Market Your Moving Company

5 Proven Ways to Market Your Moving Company

The moving industry is an extremely competitive landscape. Moving companies largely offer similar services, so how can you differentiate yourself from the competition? How do you convert interested customers into ones who are confident enough in you to schedule their move? The answer is marketing. Most movers don’t have the staff or resources to market their business, but Today’s Local Media (TLM) is a small digital marketing agency that does. We have advised moving companies nationwide and helped their business grow. A client even called us “a small business owner’s secret weapon in getting an edge on competitors.”

Through our vast experience, we have found processes and strategies that deliver results. Here are five proven ways to market your moving company.

  1. Build a consistent brand and professional website

A brand is what the customer visualizes when she hears your company name. A brand is bigger than a website. But a website is the most outward facing representation of your brand, and having a professional looking one will engage your customers and build brand-trust, increasing the chance they will choose you for their moving needs.

Research says 38% of people will stop engaging with a website if the content or layout is unattractive. How something looks completely affects how someone feels about it. And we’re not all graphic designers, so websites are one thing to outsource. TLM is one company that develops appealing, customized websites that are SEO friendly. They are fully optimized, mobile responsive (automatically change to fit the device you’re reading it on), and they load fast. Time is money, and over a third of customers will stop engaging with a website if images won’t load, or take too long to load.

Creating a good user experience includes putting your contact information on every page, and have attractive estimate forms to make connecting with you painless. Your website should work for you, not against you, and should make it as easy as possible for customers to quickly choose you, and to quickly contact you.

moving company web design

  1. Get listed on online directories

Claim a presence on online directories. Some of the more important ones for movers are Google My Business, Yelp, Angie’s list, Movingcompanyreviews.com, BBB, Homeadvisor, Thumbtack, and Yp.com. While Google is the number one search engine (Bing is second), think of every directory as another chance to get found online. Most of these are even free, like Google My Business, which complements your website with a public presence on Google search and Google Maps. You can add images of your trucks and crews as well, which will come up on the right side of Google results with your hours and contact information.

Should you pay for advertising on these directories? I don’t recommend it until you get at least five reviews. Which leads us to the next tip.

get listed on directories

  1. Get reviews

As long as you are providing excellent customer service, ask customers for reviews immediately after the move. Potential customers read reviews, and 88% trust them as much as personal recommendations. On the flip side of the coin, if you ignore online reviews in your marketing plan, you are isolating yourself from 88% of potential customers. And consider negative reviews as learning opportunities—without feedback you won’t know how you can improve.

If you need help, there are services that can help collect reviews, such as Podium.com (my personal favorite). They let you send texts and emails with links to the review sites directly to the customer. As your collection of reviews grow, you are building your online reputation. I also recommend responding to all online reviews publicly. This shows the visitors that you care about your reputation.

  1. Post to Facebook

Once you get a good amount of “likes” it is important to stay at the top of their feed by interacting with your customers. Post a couple times a week with funny photos, pics from your jobs, links to videos about packing-hacks, and challenges you solved (like lifting that grand piano up four flights of stairs).

Respond quickly and humbly if someone posts a complaint on your Facebook page. NEVER delete comments, you will just make a frustrated customer that much more angry, and they may even start a comment-war about how you just deleted them. Instead, apologize, pledge to improve, and move the conversation to a positive place.

Customers want to see how you handled a complaint just as much as they want to see positive reviews. With an active Facebook profile, people are more likely to remember your company name when it’s time to pack the boxes.

olde world movers facebook

  1. Network with real estate professionals and others that may refer you to their customers

Real estate agents are the perfect referral. After months-long home searches, moving is the final step to coordinate, and agents have built rapport with clients both moving out and in. Most agents depend on the network around them, but maintaining their trust is paramount. If your hired-help drops the antique china, it reflects badly on the agent’s reputation as well.

Bring lunch to larger real estate groups and talk for a few minutes about your company. Some brokers may have a relocation division which works with a pool of moving companies directly.

It’s also important to create a Linkedin profile, be active on it, and connect with others in the industry. On LinkedIn, you can connect with those realtors, property managers and even customers. A couple of good LinkedIn groups that I recommend joining and being active on include “Marketing Your Moving Company”, “Movers Referral Network”, and “Moving and Storage Salespeople.” Jump right in to those groups. Ask questions, share helpful tips, and answer questions and more. You’ll be surprised at how often these interactions can turn into long-term business relationships.

linkedin moving company groups

Luckily the information age has made it easier to network and market your moving company. These five tips can help you grow and expand your business, and give you a competitive advantage in the industry.

What do you think? Which of the tips above do you think is most important to marketing?

BarkBud NYC Dog Walkers: Local Business Case Study

BarkBud NYC Dog Walkers: Local Business Case Study

BarkBud NYC Dog Walkers

Who this is for and what it is about

Hey fellow local business owner! This blog post is for you. I’m writing to document my journey to bring in more online customers for my dog walking business in New York City. Through my time at Google and Boulevard Digital, I’ve picked up quite a bit of knowledge on how to grow an online business. I figured sharing the application of this knowledge would be a great way I can help others!

A little about my business

In addition to website design, I decided to start up a local business. I wanted to introduce a refreshingly hi-tech and well branded business to a traditionally low-tech and horribly branded industry. I decided to give it a try in my favorite city, NYC! And that is how BarkBud NYC Dog Walkers was born.

My Competition

The good news:)

While there was a lot of competition for dog walking in New York City, I viewed it as validation of the business model. Taking a look at most of the sites, I felt I had a huge opportunity to improve the user experience at all touch points including marketing, site design, user experience, and ultimately the delivery of my service.

The bad news:(

Some of the bigger players seemed pretty well entrenched at the top for the more popular search terms (e.g. NYC Dog Walkers). My goal was to get around this by ranking for long-tail keywords such as (Upper West Side Dog Walkers) in the short-term and dethroning someone from the first page in the long-term.

Just do it already…

It took me about two weeks to build the website you see now. I built it on WordPress using the Avada theme. I decided to accomplish my lead generation goals with six main strategies:

  • On-site: For my on-site optimization, I used WordPress SEO from Yoast, Moz Pro, and Google Search Console. WordPress SEO is a free WordPress plugin that allowed me to easily add the meta title and description elements as well as publish my site map. I then signed up for a free Google Webmaster Tools account that allowed me to ensure my site was in good standing with Google. Finally, I signed up for a paid subscription to Moz Pro that allowed me to do many things including tracking my ranking for different keywords and getting advice on how to improve these rankings.
  • Off-site link building: I started by signing up for Moz Local which allows you to submit your business to many different directories (e.g. Yellow Pages) with one click. It cost me around $90 for the year but was well worth it. I then started doing research on Moz Pro to see what types of links my top competitors were using to rank higher in the search results. This allowed me to design a link building plan for my site.
  • Social Media: My social media strategy was to first build my network with those in the same industry. After establishing firm relationships, I planned to share valuable content in order to earn links to my page.
  • PPC: Google loves me right now. That’s because I’m spending almost all of my PPC budget on AdWords. While my cost per new customer is high, this has been coming down slowly as I continue to optimize my campaign and website.
  • Review sites: I planned for most of my reviews to be posted on Yelp.
  • Analytics: To track all of this, I’m using Google analytics. It takes a little while to get used to it but it’s free and you can grow into it.

Where I’m at right now

I’m now about two months in and things are humming along. I just hit my tenth customer and things are looking good. The easiest part so far has been optimizing AdWords. The hardest part has been link building. I’ll keep you all updated!

Moving Company Websites: 3 Updates to Make in 2015

Moving Company Websites: 3 Updates to Make in 2015

Moving Company Website Design

It’s March of 2015 and that means it’s time to do some spring cleaning. Every year it seems that the online landscape is changing a little more, and the moving industry is no exception. Just like your customers are evaluating whether they should move this summer, you should take a step back and take a fresh look at your website.

If you are a mover in a big city, it’s very likely that you have dozens of competitors. Every little improvement you can make to your website counts when it comes to increasing leads and business each year.

Even though many people are now recommending people move in the early spring or late fall to save money, the summer is still the busiest time of the year for movers.

Here’s a few things to consider whether you have a moving company website or are considering building a new one from scratch.

New images

If your images are a few years old then you could be missing out on customers. Studies show that high quality images are very important when customers are deciding between potential movers. Make sure you have great pictures of your trucks, your team, and your happy clients right on the home page.

Faster hosting

If you run a moving company then you know that every hour counts. When it comes to website design every second counts in terms of the time it takes your website to load. Make sure your site loads fast on every device. Every second delay is costing you business and bookings.

Fresh content

Very similar to updating images your content needs to be refreshed every few years. Think of this as putting a fresh coat of paint on a house every few years. It’s a small thing but can make a big difference. How do you describe your moving company? What does your “about us” page say about your history? All these things could stand to be reviewed and updated every few years.

Just like moving, updating your website doesn’t have to be painful. However, if you aren’t working with an expert you can suffer.

If you are a moving company who has a website in need of a refresh, give us a call or fill out our free website analysis form. We would be happy to look over your site and overall web presence. You might need a small tune up or even an entirely new site like we did for Olde World Movers. No matter what, you can trust that we will recommend the right thing for your business.

Local SEO Tips to Adapt Your Website for iOS 8

Local SEO Tips to Adapt Your Website for iOS8

Is it possible to adapt your website for iOS 8 to get it to perform better on search engines?

In the first few months of this year, the 500 millionth iPhone was sold. On the sales launch weekend of the iPhone 6 and iPhone 6 Plus in the US, Apple sold 10 million iPhones.

These numbers don’t even include the millions of iPads and Apple’s other mobile devices out there. As iOS 8 is the latest software these devices run on, it is important to make sure you follow local SEO tips to adapt your website for iOS 8. This will ensure that you get more website traffic (and customers) from iPhone and iPad users who spend more than Android users…

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Things You Need to Know About the Latest Google Pigeon Update

Everything You Need to Know About the Latest Google Pigeon Update

Did you hear about the latest Google Pigeon update? Have you optimized your website to take advantage of it?

Google regularly updates its algorithm to tackle spam and help its users find the most relevant results. This also keeps marketers and businesses on their toes as they need to adapt to these changes in order to get the most traffic from search engines. The latest such change to take place is the Google Pigeon update. Here’s a complete guide on what this change is and how you need to optimize your website to benefit from it…

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