Today's Local Media, Dallas, TX

The Top 10 Fort Worth Marketing Companies

The Top 10 Fort Worth Marketing Companies

Image of Fort Worth Landscape
You know you do great work. You have a great company, you have great people, and you have an awesome product. And if you are located in Fort Worth, and ready to grow, that means you are ready to partner with a marketing company.

You might have been talking with your coworker the other day saying something like, “I love what we do, and we’re so good at it! I just wish more people knew about us. We’re like one of the best kept secrets out there.”

In north Texas cities, having a great product or offering awesome service is not enough. Without exposure to new clients in the metroplex, business can dry up. The bottom line is, no matter how good you are at what you do, if consumers can’t find you, you might be closing shop soon.

Today, it is essential to make your Fort Worth area business findable in the depths of the overcrowded waters of global internet searches.

Enter the new best friend you didn’t know you needed, the marketing company.

Retail is changing. More people are shopping online than ever before and trends are pointing towards more and more digital. If you are wanting to grow your business, a digital marketing company can help you become more searchable, more findable, and in turn, more profitable.

Some of the services your business needs to grow include web development, digital advertising, Local SEO, social media branding, mobile optimization, and increasing website traffic volume. All while creating real-life, exceptional ROI.

To help you get that jumpstart, here are Ten Top Fort Worth Marketing Companies you should check out:

1. Black Anchor

Black Anchor Client List in Fort Worth
Black Anchor Design is based out of Fort Worth, and focuses on brand storytelling. They are a ThreeBestRated company, as well as an UpCity Top Digital Marketing Agency in Fort Worth. Notable clients include Walt Disney Pictures, Warner Brothers, Capcom, CocaCola, Quicksilver, and Nokia.

2. Enilon

Image of Fort Worth Marketing Home Page
Enilon creates and optimizes digital customer acquisition and retention. Services include paid digital marketing, SEO marketing, web design and development. They have a 2017 Gold Microsite Addy Award, 2016 and 2017 DFW AMA Marketer of the Year for Interactive Media, and first place for innovative use of search in 2016 with the DFW Interactive Marketing Association.

3. J.O. Design

Image of Clients in Fort Worth Texas
J.O. Design is ThreeBestRated company for advertising and has a 2015 Worthy and Marcom Award. Much of J.O. Design’s work has been associated with the City of Fort Worth as well as Goodwill. Notable for J.O. Design as well is their “Cause Agency.” A service dedicated to giving back by assisting in the non-profit sector.

4. PMG

Digital Marketing in Fort Worth
PMG manages campaigns in over 50 countries. PMG focuses on creating results and growing partnerships with their clientele. They were the 2016 imedia Agency of the year, and an UpCity Top Digital Marketing Agency in Fort Worth. They have been awarded 7 Cannes Lions and listed as a top 5 place to work by Advertising Age. Notable clients include Crew, Apple, and Cirque Du Soleil. PMG offers data analytics, paid search and social, SEO and programmatic display.

5. Qualbe

Image of Qualbe Marketing Home Page
Qualbe marketing group focuses on building your business through digital marketing. Qualbe develops and optimizes websites and drives online traffic to their client base. They are an UpCity Top Digital Marketing Agency in Fort Worth, a 2016 FWInc best company to work for, and a 2017 Entrepreneur Top Company.

6. SRG Creative

Creative and Brand Company Serving Ft. Worth Texas
SRG Creative is an UpCity Top Digital Marketing Agency in Fort Worth and has been awarded 7 Telly Awards. They provide customized solutions to tell the story of your company or brand successfully. Notable clients include local Fort Worth Churches and public venues such as the Bass Performance Hall.

7. Starr Conspiracy

Brand Marketing in Fort Worth
The Starr Conspiracy is a Fort Worth UpCity Top Digital Marketing Agency. With a focus on strategic marketing and advertising, the Starr Conspiracy can manage your media acquisition and production and provide both strategy and execution to propel your company forward. Notable clients include ADP, CareerBuilder, and Thomson Reuters.

8. Thrive

Marketing Company Home Page in Fort Worth
The Thrive Agency delivers massive and sustainable sales growth for your business by attracting and converting leads. Featured in business.com, Forbes, Huffington Post, Moz, and the Search Engine Journal, they are a 2017 com agency, a Clutch Top Agency, and an UpCity Top SEO Agency. Thrive Agency offers Website Presence, Online Marketing, Social Media, and more.

9. Today’s Local Media

Dallas Fort Worth Marketing Company
We tried to be objective, but it’s hard to leave ourselves off this list. Right? Today’s Local Media is a local marketing SEO and custom web design media company. Whether you are a roofing company or an auto repair shop, TLM brings new leads to small business. TLM is a Google partner and a 2017 UpCity Top Agency for an SEO Company. TLM can increase or create brand awareness to give you the best ROI for your digital marketing dollars.

10. Wired SEO
Dallas and Fort Worth Local Search Company
Wired SEO is a 2016 Clutch Top SEO firm, the winner of the 2017 com top ten company globally, and a 2016 UpCity Top local agency. WiredSEO specializes in customized digital marketing solutions to help you get traffic and increase revenue. Wired offers SEO, PPC, Social Media, and Local SEO services. Reputation management and content marketing are important qualities WiredSEO offers their clients.

The world is a noisy place. With all the competition in today’s marketplace, a good marketing strategy can come alongside your business to help you become easier to find.

And by partnering with a great Fort Worth marketing company, your business will be easier to find online, and in turn, more profitable over time.

6 Simple Marketing Tips from Successful Moving Companies

6 Simple Marketing Tips from Successful Moving Companies

Owning a moving company can be a rewarding business venture. And it if you know these simple moving company marketing tips, your business will have a better chance at growing too. It can provide a great way to make an income for you and your family, and for icing on the cake, movers will always in demand.

American families tend to move about once every five years. With over 325 million of us, we are looking at the possibility of around 65 million people moving from one place to another in any given year. That’s a lot of moves!

With all the competition for those millions of potential customers, here are three must-dos to making your moving company a success.

Great Customer Service

Without a doubt, this is the most important piece to the puzzle. If you only remember three words for making your business a success, let it be these: service, service, service.

The competition is just too great to not have great customer service. With thousands of other companies, you’ve got to distinguish yourself from the rest and give people a reason to go with you. The Golden Rule will open doors for you: “Treat others as you would want to be treated.”

People are creatures of habit. Once we have an experience, good or bad, we remember it and make future decisions based directly from it. This is why referrals are powerful. If you can win over one customer, they potentially become free direct-advertising for your company.

Remember Dale Carnegie? He emphasized the smile. He said “A smile says, “I like you. You make me happy. I am glad to see you.” American philosopher John Dewey, said the deepest urge in human nature is “the desire to be important.”

Happy Employees are Great for Moving Company Marketing

If you want to succeed in the moving business, you have to make people your priority. Success in the moving business really is more about service than it even is about moving. If you can make people feel important, they will enjoy doing business with you, and come back again.

An easy way smart companies provide customer service i by simply giving something for free on their websites to begin with. You can providing moving tips, give the option of online quotes, or offer utility set up.

Competitive Pricing

After you have completed your cost analysis and have your business plan, you will need to set a fair price for your services. A fair price doesn’t necessarily mean a low price. If you offer a quality service, you should be able to charge a quality price. You might not consider pricing a tool in your marketing toolkit, but it is.

People generally know they get what they pay for. If you offer great service with quality work all in a reasonable timeframe, people won’t be too surprised when you offer your estimate. Most people who care about what they own would rather pay a little extra to make sure everything is transported safely and professionally. Providing a free estimate is an easy way to make customers feel at ease about the entire process.

Moving Company Marketing and Pricing Page

As a general rule, your revenue will vary based on how much time you have to make moves each month and how much business you can generate. Bear in mind your overhead costs such as insurance, materials, and gas as far as expenses, but if budget well, you should be able to turn a profit each quarter.

Though competition is fierce, there are ways to increase customer retention. Whether that is offering a simple way to pay, building customers first, or simply listening to the needs of your customers, you can set a price that is fair for your customer and profitable to you.

A Compelling Online Presence

Remember the adage, “first impressions last’? Your online presence is your company’s first impression. The best part is that you can make an easy to use website that helps people understand your company and why they should call you.

If you can win people over on your website, you’re well on your way to winning their business. Here are three more quick tips:

Mobile Design

Always ensure your moving company website is mobile responsive. Basically, that means when someone looks you up on their phone or tablet, your website adjusts itself to the screen. This is crucial, because people are beginning to use their mobile devices over computers.

Great Moving Company Marketing Means a Good Website

Search Engine Optimization

The next moving company marketing strategy is SEO. Search Engine Optimization is when search engines such as google or yahoo are optimized to bring your company to the top of the list of the myriad other options. You want people in your local area who look up your service to be able to find you quickly and easily. Most people choose from the first few options listed online once they do a search. Having your page optimized is so crucial that page one typically garners 92% of all traffic, with traffic dropping 95% on page two.

Social Media

A great avenue to reach your customers is social media. Social media doesn’t have to cost much, yet it gives prospective customers an easy way to engage with you. Consider that nearly 1/3 of the world regularly utilize social networks, and 74% of people report they use Facebook alone for professional services. Marketing your company on social media is a significant piece of pie.

You can be successful at running a great moving company. Master these simple moving company marketing tips and customer service skills, use fair prices, and have a compelling online presence, and you are well on your way!

You can also grow your business with Today’s Local Media. We would like to work with you.

4 Lessons I Learned in 4 Years as a Small Business Owner

4 Hard Lessons I Learned in 4 Years as a Small Business Owner

Small Business Marketing

I took the plunge and went into business for myself four years ago, shunning a regular paycheck for the freedom, adventure, and sometimes challenges of owning my own company.

I knew it would not be easy, but both of my parents started and ran small businesses most of my life, so you might say it was in my blood. Around 400,000 new businesses are started in the United States every month. And statistics show that 90% of those businesses will fail. But your chances of surviving increase dramatically if you can make it past the first few years.

So, I wanted to share some things that have helped me get to the place I am today, in the hopes that it will help other small businesses make it here too.

Here are the four most valuable lessons I’ve learned in four years of being a small business owner.

Lesson 1: Customer Service Can Be Your Best Ally or Your Worst Enemy

Customer service is a double-edged sword. Bad customer service (ignoring customer complaints, responding late, giving inadequate solutions) can tear down your goodwill, and eventually your bottom line. But good customer service grows your business. What makes it good? The customer feels heard and feels like you offered an appropriate solution.

In this age of social media, companies have a harder time controlling their message and maintaining positive-only reviews online. The key isn’t to delete bad reviews, but to make it right. Respond in a quick, polite, apologetic, and professional manner. Taking pride in your work is a good thing, but sometimes you have to set it aside, even if the customer may not be right.

A perfect example of this happened on a local businesses Facebook page. A customer commented that it took three days for someone to return her call for an appointment. The office replied to the comment within an hour, apologized, thanked her for the feedback, and assured her that they were training a new front-desk manager and wanted to exceed her expectations in the future.

It was the perfect response, and the customer even replied with a follow-up comment thanking them for their willingness to work on the issue. That negative comment won’t disappear, but now every future visitor can see the company’s humble response, appreciate their transparency, and know that the business welcomes feedback in order to grow.

Lesson 2: If You Want Something Done Professionally, Pay for a Professional 

My father owns a construction business and remodels old homes for a living, so he was pretty handy around the house, and he taught me a lesson that would serve me well as a small business owner. You get what you pay for. Cutting corners may save you money upfront, but could end up costing more in money and frustration.

But that voice in my head retorts, “I can do it myself, it’s not that hard!” Yes, I probably could look up some YouTube videos and figure out how to write an air-tight contract. But I always look at my time as money. It’s the same thing I ask small businesses to trust me with each day as a local marketing company.

Lesson 3: Hire the Right People and Let Them Do Their Job

Every interview I hold with a potential contractor or partner, I repeat to myself, “Hire hard; manage easy.” It pays to be picky with personnel choices. And once I get the right person, I try to give them wings to do their job well. Micromanaging only puts more on my plate, and stresses both of us out. And I believe my employees’ morale soars when I’m not policing them at every turn.

I’ve learned that one of my jobs as the boss, is to set the vision for my employees, and periodically check in to make sure they are walking down that path, towards that vision in their own way. Giving them more power in the day to day decisions even opens doors for their own innovation and efficiencies.

Lesson 4: Don’t Neglect Your Personal Life

The first year you are in business is usually awful. Every waking moment is focused on the business, and how to invest in its growth while still putting food on the table. But being deliberate about balance made me a better business owner, person, friend, and husband. In a Harvard Business Review study, several themes emerged on how to balance the seesaw, suggesting managing technology, traveling selectively, and collaborating with your partner among other tips from executives.

My Wife (Cassie) and I in France

Whether you define balance as physical (working out, eating healthy), emotional (meditating), or relational (spending quality time or traveling with friends and family), your day must be marked by intentional planning. As one executive from the study said, “I just prioritize dinner with my family as if it was a 6PM meeting with my most important client.”

I’m sure the next four years of owning a small business will reveal even more lessons learned. What are some other lessons you’ve learned the hard way?

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5 Proven Strategies to Grow Your Moving Company

5 Proven Strategies to Grow Your Moving Company

The moving industry is an extremely competitive landscape. Moving companies largely offer similar services, so how can you differentiate yourself from the competition? How do you convert interested customers into ones who are confident enough in you to schedule their move? The answer is marketing. Most movers don’t have the staff or resources to market their business, but Today’s Local Media (TLM) is a small digital marketing agency that does. We have advised moving companies nationwide and helped their business grow. A client even called us “a small business owner’s secret weapon in getting an edge on competitors.”

Through our vast experience, we have found processes and strategies that deliver results. Here are five proven ways to market your moving company.

Build a consistent brand and professional website

A brand is what the customer visualizes when she hears your company name. A brand is bigger than a website. But a website is the most outward facing representation of your brand, and having a professional looking one will engage your customers and build brand-trust, increasing the chance they will choose you for their moving needs.

Research says 38% of people will stop engaging with a website if the content or layout is unattractive. How something looks completely affects how someone feels about it. And we’re not all graphic designers, so websites are one thing to outsource. TLM is one company that develops appealing, customized websites that are SEO friendly. They are fully optimized, mobile responsive (automatically change to fit the device you’re reading it on), and they load fast. Time is money, and over a third of customers will stop engaging with a website if images won’t load, or take too long to load.

Creating a good user experience includes putting your contact information on every page, and have attractive estimate forms to make connecting with you painless. Your website should work for you, not against you, and should make it as easy as possible for customers to quickly choose you, and to quickly contact you.

moving company web design

Get listed on online directories

Claim a presence on online directories. Some of the more important ones for movers are Google My Business, Yelp, Angie’s list, Movingcompanyreviews.com, BBB, Homeadvisor, Thumbtack, and Yp.com. While Google is the number one search engine (Bing is second), think of every directory as another chance to get found online. Most of these are even free, like Google My Business, which complements your website with a public presence on Google search and Google Maps. You can add images of your trucks and crews as well, which will come up on the right side of Google results with your hours and contact information.

Should you pay for advertising on these directories? I don’t recommend it until you get at least five reviews. Which leads us to the next tip.

get listed on directories

Get reviews

As long as you are providing excellent customer service, ask customers for reviews immediately after the move. Potential customers read reviews, and 88% trust them as much as personal recommendations. On the flip side of the coin, if you ignore online reviews in your marketing plan, you are isolating yourself from 88% of potential customers. And consider negative reviews as learning opportunities—without feedback you won’t know how you can improve.

If you need help, there are services that can help collect reviews, such as Podium.com (my personal favorite). They let you send texts and emails with links to the review sites directly to the customer. As your collection of reviews grow, you are building your online reputation. I also recommend responding to all online reviews publicly. This shows the visitors that you care about your reputation.

Post to Facebook

Once you get a good amount of “likes” it is important to stay at the top of their feed by interacting with your customers. Post a couple times a week with funny photos, pics from your jobs, links to videos about packing-hacks, and challenges you solved (like lifting that grand piano up four flights of stairs).

Respond quickly and humbly if someone posts a complaint on your Facebook page. NEVER delete comments, you will just make a frustrated customer that much more angry, and they may even start a comment-war about how you just deleted them. Instead, apologize, pledge to improve, and move the conversation to a positive place.

Customers want to see how you handled a complaint just as much as they want to see positive reviews. With an active Facebook profile, people are more likely to remember your company name when it’s time to pack the boxes.

olde world movers facebook

Network with real estate professionals and others that may refer you to their customers

Real estate agents are the perfect referral. After months-long home searches, moving is the final step to coordinate, and agents have built rapport with clients both moving out and in. Most agents depend on the network around them, but maintaining their trust is paramount. If your hired-help drops the antique china, it reflects badly on the agent’s reputation as well.

Bring lunch to larger real estate groups and talk for a few minutes about your company. Some brokers may have a relocation division which works with a pool of moving companies directly.

It’s also important to create a Linkedin profile, be active on it, and connect with others in the industry. On LinkedIn, you can connect with those realtors, property managers and even customers. A couple of good LinkedIn groups that I recommend joining and being active on include “Marketing Your Moving Company”, “Movers Referral Network”, and “Moving and Storage Salespeople.” Jump right in to those groups. Ask questions, share helpful tips, and answer questions and more. You’ll be surprised at how often these interactions can turn into long-term business relationships.

linkedin moving company groups

Luckily the information age has made it easier to network and market your moving company. These five tips can help you grow and expand your business, and give you a competitive advantage in the industry.

What do you think? Which of the tips above do you think is most important to marketing?

4 Tips For Building Your Local Moving Company Website

4 Tips For Building Your Local Moving Company Website

Web Design for Moving Company

If there is one thing we know at Today’s Local Media it’s moving company web design. Whether it is Around the Clock Movers in Dallas, Moving Proz in Lawrence, or Olde World Movers in Fort Worth, having a great website will make or break your business.

Moving is a process that consumer take very seriously, which is why sites such as moving company reviews are so successful. That being said, here’s 4 quick and simple tips for making your website a money making machine for your company.

1. Mobile Responsive Design

More customers looking for local movers access websites from handheld mobile devices than desktops now. If you don’t have a mobile friendly website design you are missing out on customers who are looking for moving companies on their iPad, iPhone, Android, or Windows phone. Better the a mobile website, a mobile responsive design means that your site looks great regardless of device.

How can you tell if you have a mobile friendly responsive design? It’s fairly simple. Pull up your website on various devices with different screen sizes. If your website is difficult to read and navigate on smaller screens such as mobile phones, you probably are missing this critical element to your online presence.

2. Desktop Layout

Now that you have your mobile visitors covered, it’s time to focus on your traditional desktop visitors for a second. Look at your moving company website on a typical laptop of desktop computer. Having your contact information easily visible is an important part of your local website design.

Is your logo on top? What about your phone number? It should be a easy to read and on the top right corner of your website where most people expect it. For people who don’t want to call you, have a quick quote or contact form for those that would rather email to get the process started.

3. Share Cities You Service

Finding a mover is an important part of relocation for millions of American families each year. When they start their search online for a qualified and trustworthy moving company, they want to know that they have found somebody familiar with their local area.

Most small to medium size business owners serve a very specific local area. They know where there best clients come from, and so do you. That’s why when you set out to redesign or improve your online marketing, start with local cities you service. If the majority of your business comes from a certain city, it makes sense for your website to specifically call out that area.

4. Free Estimate Page

The last tip is very specific to the moving industry, and it’s that your website includes a free estimate page. One of the biggest complaints against moving companies is related to the price or quote that was given to them. Even the most successful moving companies still deal time and again with upset consumers based on pricing issues. Here’s an excellent example of a moving company website that has a free estimate page:

Moving Company Website Free Estimate Page

Adding a free estimate page is a great way to not only put the customer at ease, but capture more leads from your website. A visitor might not feel comfortable speaking to you yet without a price quote. The free estimate page can be a great source of referrals, revenue, and future business for your company.

Conclusion

If you own and operate a local moving company, you know the online space is more competitive than ever. Putting these 4 practices in place on your website can not only help immediately improve your bottom line, but ensure healthy growth long into the future.

5 Ways Arlington Businesses Dominate Their Competition with Internet Marketing

Arlington TX Skyline View I30 Freeway

When Jerry Jones built the new Cowboys Stadium in Arlington, he knew it needed to stand out from among the rest. Residents who live in Dallas/Fort Worth are busier than ever with work, school, and entertainment activities.

That’s why if you own or operate a business in the area, you absolutely need to have a first class website optimized for both mobile and desktop devices. With that in mind, here’s 5 quick ways your Arlington website can stand out from among your North Texas local competition.

1. Responsive Website Design

Mobile commuters in the Arlington area are using smart phones to find your business online. There’s no denying the impact mobile phone trends have had on the way customers connect with local businesses.

Most Arlington businesses still DO NOT have a mobile friendly website design in 2014. That’s an amazing statement considering that most people now connect with businesses via their mobile phones.

Arlington is a huge commuter town due to all the visitors traveling to UTA, Cowboys Stadium, Six Flags, DFW Airport, and the Ballpark in Arlington. If you are buying a website in 2014 that is not mobile optimized, you are wasting your time and money.

2. Optimized Local Content

Arlington is a part of one of the fastest growing communities in Texas, it’s important to stand out between large cities Dallas and Fort Worth. That’s why optimized local content is critical to the mix when you are playing the internet marketing game.

SEO is about more than just copying and pasting “Arlington TX” ten times on your landing page, nobody wants to ready repetitive words like that! What makes your DFW area business unique to the local area? Why is it that you enjoy doing in Arlington? Do you have other locations outside of metroplex, or even outside of Texas?

3. Fresh Blog Posts

Do you like to read news or blog posts online? So do your customers! Helpful articles and blog posts for your customers will make sure you stay relevant in the eyes of local search in places like Google, Yahoo, and Bing.

Almost every search for a local business now starts on the internet. If you haven’t seen the latest internet meme, you know how fast things move online. If you don’t have a blog you are posting on regularly, you will quickly become yesterday’s news in the digital space.

4. Suggested Similar Services

From I30 to I20, there are many businesses in a small area you can connect with in the Arlington metroplex. If you sold carpet would it make sense to have a great relationship with a carpet cleaner? Absolutely! Networking is key to local marketing, and the internet hasn’t changed that one bit.

Just as you would advertise in your local chamber of commerce for referrals, the same is true when it comes to connecting in the digital space. The quality and quantity of your connections will make or break your local business online.

5. Accurate Driving Directions

People are commuting in and out of Arlington constantly, from throughout the DFW metroplex. That means the concentration of mobile searches in the area will be much higher than other surrounding suburban areas. Making sure you have accurate and easy to find contact information is a critical part of making sure that visitors to your website can become customers to your business.

If you don’t have your business phone number with a local area code like 682 or 817, you can forget about customers calling you. If you don’t have a local address that’s easy to read and listed on local maps websites like Google, Apple, and Yelp, you can forget about customers finding you. They might as well end up in Dallas!

Summary

If you truly want to stand out among the thousands of other Arlington businesses, you have to work smarter not harder. Internet marketing and mobile website design can be a fantastic strategy to get more leads and increase your annual revenue.

Google Testing Orange Review Stars for Businesses Again

It looks like Google has been testing large orange stars for the business ratings in the SERPs. I found that it is pretty consistent across browsers. I first noticed the change when using Google Chrome and searching the query “movers dallas.”

google shows reviews

For some reason, I had the hunch to check the same results on Safari and it seemed to still have the Zagat rating system… that is until you click on the listing and see that it showed the orange stars.  Being the nerd that I am, I also looked on Safari on my iPhone and it does show the stars.

iPhone search results

Google Much Improved From Zagat System

For local businesses, this is a much improved feature from Google. When they first changed to the Zagat rating system, I thought small, local businesses (with great reviews) were doomed because ratings and reviews were not showed prominently. If local business owners weren’t serious about reputation management before, this surely will force them to pay more attention. Here is a great guide for those to are concerned about the reputation of their business and how to manage it wisely.

What Are Your Thoughts On This?

I am curious of others opinions on this change. What are you noticing? How much does this help local businesses and SMB owners? I think it is definitely a step in the right direction.

6 Online Marketing Ideas For Small Business

6 Online Marketing Ideas For Small Business

waitIn today’s market there are many different ways to promote your small business, whether it’s a retail shop or a plumbing company.  We have shared with you 6 online marketing ideas for small business that you could use to get started with your online marketing strategy and jumpstart your presence online.

1. Develop a Website with Your Potential Customer In Mind

Determine why your small business needs a website.  Is it so your existing customers can find your contact information?  Do you want your website to bring in new potential leads for your business?   All of my clients should say both.  You want to make it easy for your existing client base to find you so there is no chance for them to give up searching and call your competitor.

Most importantly, your website should work for you, so try to imagine yourself in your customers’ shoes. What keyword(s) might they type in on Google to find a business likes yours?  What are the top 3 questions people call you and ask about?  How do you want people to contact you?  All 3 of these questions should be answered or addressed on the homepage of your small business website.

2. Include Your Website Address on All Promotional and Direct Marketing Materials

Make sure that your website URL is posted on your business cards, letterheads, voice mail, email signatures, trucks/vans and other advertisements.  The more traffic you receive to your website, the better.  This also makes it easier for others to refer you to their friends and family.  It is much easier to remember and website address than a phone number.

3. Create and Integrate Social Media Accounts

Social Media seems to be taking over the world.  Facebook recently announced that they have over 1 Billion users.  Yes, I said 1 Billion, that is 1/6 of the world’s population.  It is most popular with my generation and younger and has taken “referrals” to a whole new meaning.  5 years ago, if you needed a moving company to help you move across town, you might have picked up the phone and called your friend or even picked up the old school yellow pages.  Nowadays, if you need a mover, you might just update your Facebook status to say “Anybody know a good mover in Dallas?”  One of your Facebook “friends” is likely to chime in about someone they know.

You  must take advantage of these free platforms.  Some of the most popular social media platforms are Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc.  Help your brand out by posting on these sites periodically with industry relevant posts or pictures or even about how one of your employees went out of the way to help a customer.However, if you are just getting started with Social Media, at least create a Facebook, Twitter and LinkedIn page for your business.

4. Publish a Press Release

Publishing a press release gives you the opportunity to announce yourself to the local community.  This will also create additional links to your site, which will help your SEO rankings.
Some reasons to publish a press release are to:

  • Announce a new product, service, promotion, or event
  • Promote an owner or employee achievement such as a certification or honor
  • Share a customer testimonial or success story
  • Share how your small business is giving back to the community.

5. Create a Blog located on your website

create blogThere are many reasons why everyone is blogging these days.  Some blogs are created to share recipes, pictures, videos, fashion and others.  Blogs are very important for small business these days.

A blog for your small business can benefit you in many ways.  If you post content on a regular basis about your industry, you can become somewhat of an “industry expert” in no time.  This also gives you a change to network with industry peers, whom might be interested in your product or service.

Also, business owners and consumers will tend to come back to your blog on more than one occasion to learn more about the industry or product or service you offer.  Search Engines, such as Google, Yahoo and Bing also reward your website for having relevant, consistent information coming from your blog.The benefits of blogging can be discussed for days and will most likely be one of our future blog posts.

6. Participate in Question and Answer Forums

Similar to a blog, question and answer forums give you the opportunity to demonstrate your expertise on a particular subject matter.  You will reek benefit by connecting with industry peers and potential clients whom may have questions about the product or service you provide.  If you can give a strong answer to one of these questions, you may have gotten an easy sale because you have shown that potential client that you truly are an industry expert.

Listed above are just 6 of many online marketing ideas for small business.  There are many more that will help, but this would be a good place to start.  Now that you know about some of the different ways to promote your business online, the real question is…

How do I, the owner, get time to do all this?

That’s where Today’s Local Media comes into play!  Call us today at 972-479-5009 to set up a FREE website analysis so you know exactly where and how to begin making your website work for you.  We can bring the lead, just ask our customers.

By Ben Wright – Follow Ben Wright on LinkedIn

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