6 Simple Marketing Tips from Successful Moving Companies
Owning a moving company can be a rewarding business venture. And it if you know these simple moving company marketing tips, your business will have a better chance at growing too. It can provide a great way to make an income for you and your family, and for icing on the cake, movers will always in demand.
American families tend to move about once every five years. With over 325 million of us, we are looking at the possibility of around 65 million people moving from one place to another in any given year. That’s a lot of moves!
With all the competition for those millions of potential customers, here are three must-dos to making your moving company a success.
Great Customer Service
Without a doubt, this is the most important piece to the puzzle. If you only remember three words for making your business a success, let it be these: service, service, service.
The competition is just too great to not have great customer service. With thousands of other companies, you’ve got to distinguish yourself from the rest and give people a reason to go with you. The Golden Rule will open doors for you: “Treat others as you would want to be treated.”
People are creatures of habit. Once we have an experience, good or bad, we remember it and make future decisions based directly from it. This is why referrals are powerful. If you can win over one customer, they potentially become free direct-advertising for your company.
Remember Dale Carnegie? He emphasized the smile. He said “A smile says, “I like you. You make me happy. I am glad to see you.” American philosopher John Dewey, said the deepest urge in human nature is “the desire to be important.”
If you want to succeed in the moving business, you have to make people your priority. Success in the moving business really is more about service than it even is about moving. If you can make people feel important, they will enjoy doing business with you, and come back again.
An easy way smart companies provide customer service i by simply giving something for free on their websites to begin with. You can providing moving tips, give the option of online quotes, or offer utility set up.
After you have completed your cost analysis and have your business plan, you will need to set a fair price for your services. A fair price doesn’t necessarily mean a low price. If you offer a quality service, you should be able to charge a quality price. You might not consider pricing a tool in your marketing toolkit, but it is.
People generally know they get what they pay for. If you offer great service with quality work all in a reasonable timeframe, people won’t be too surprised when you offer your estimate. Most people who care about what they own would rather pay a little extra to make sure everything is transported safely and professionally. Providing a free estimate is an easy way to make customers feel at ease about the entire process.
As a general rule, your revenue will vary based on how much time you have to make moves each month and how much business you can generate. Bear in mind your overhead costs such as insurance, materials, and gas as far as expenses, but if budget well, you should be able to turn a profit each quarter.
Though competition is fierce, there are ways to increase customer retention. Whether that is offering a simple way to pay, building customers first, or simply listening to the needs of your customers, you can set a price that is fair for your customer and profitable to you.
A Compelling Online Presence
Remember the adage, “first impressions last’? Your online presence is your company’s first impression. The best part is that you can make an easy to use website that helps people understand your company and why they should call you.
If you can win people over on your website, you’re well on your way to winning their business. Here are three more quick tips:
Always ensure your moving company website is mobile responsive. Basically, that means when someone looks you up on their phone or tablet, your website adjusts itself to the screen. This is crucial, because people are beginning to use their mobile devices over computers.
Search Engine Optimization
The next moving company marketing strategy is SEO. Search Engine Optimization is when search engines such as google or yahoo are optimized to bring your company to the top of the list of the myriad other options. You want people in your local area who look up your service to be able to find you quickly and easily. Most people choose from the first few options listed online once they do a search. Having your page optimized is so crucial that page one typically garners 92% of all traffic, with traffic dropping 95% on page two.
A great avenue to reach your customers is social media. Social media doesn’t have to cost much, yet it gives prospective customers an easy way to engage with you. Consider that nearly 1/3 of the world regularly utilize social networks, and 74% of people report they use Facebook alone for professional services. Marketing your company on social media is a significant piece of pie.
You can be successful at running a great moving company. Master these simple moving company marketing tips and customer service skills, use fair prices, and have a compelling online presence, and you are well on your way!
You can also grow your business with Today’s Local Media. We would like to work with you.