Roofing Company Web Design
Your roofing website is without question the most powerful tool for attracting new business. That’s why you need to harness the power of this tool to give you maximum benefit, resulting in higher click through rates and conversions. You have just two seconds to make an impression on visitors to your website. In that tiny span of time, people form an opinion of you on the spot — good, bad or ugly. Make that first impression count with stellar web design that lures them in and makes them want to stay. Your industry is extremely competitive; you need to stand out. Customization is key.
There are many cookie cutter template sites out there that allow you to make your own website for free or really cheap. However, we follow the adage that “you get what you pay for.” If you pay a few bucks or nothing to make your own website, you’ll have limited choices in design, font and creativity. Your website will end up looking like hundreds of other roofers on the web, with no real functionality to speak of. That’s a big part of website design. It can’t just look pretty. It has to be working hard for you behind the scenes, too.
Spending a bit more on a custom website design will reward you many times over. Here at Today’s Local Media, we make custom websites for a variety of platforms, from desktops to laptops to mobile devices. With the growing trend of searches on mobile devices, your website must be mobile enabled. More than 75% of Americans have a smartphone, up from just 35% just five years ago. You can’t afford to miss out on this. Be the roofer that pops up when they search for anything from roof repair to new roofs to leak repair.
Thoughtful Custom Mobile Responsive Websites
Engaging, thoughtful, inspiring custom mobile responsive websites are par for the course these days. Such a website must be approached deliberately and with research in order for it to be done correctly. Today’s mobile searchers are in a rush. They don’t have time to wait for slow-loading websites, even on their phone. They need quick bits of information RIGHT NOW. If they don’t get it, they will go elsewhere.
Just think back to the last time you were in a store, wanted information on a product or to get a price comparison, and the site you’re looking up is slow to load or doesn’t display properly. You get frustrated and try another site, right? That’s what your residential and commercial customers are doing too. Don’t be that company that they pass over to get to the good ones.
Capturing users at the point of purchase or inquiry is of paramount importance to businesses like yours. Know your visitors’ needs and meet them. No exceptions. A custom mobile responsive website will foster trust by encouraging better brand engagement and loyalty, while at the same time increasing traffic to your site.
A website is considered responsive when it is designed to adapt to the screen size and device on which it is being viewed. It adjusts to fit and look better with the screen on which the user is reading it.
Easily Contactable and Prominent Information
Another must-have for your web design is prominence. A home page that is cluttered with too much text, busy graphics or a lack-luster logo that’s easily forgettable is the kiss of death for roofers. You need to display prominent information that’s clear, legible, easy to read and engaging. Your logo should have complementary colors that are easy on the eye yet capture attention. You want your logo to be remembered long after your visitors leave the site.
Navigation bars must be fluid, and the information must be accessible in a logical, orderly way so it makes sense for the user. Call to action buttons must be front and center, whether that’s to ask them to call for a free estimate or sign up for a yearly roofing maintenance plan. Above all, make it easy to contact you. Make sure your contact information is on every page, clearly legible, with a variety of ways to get in touch.
Custom Local Optimized Content
As a local business or even as a regional or national business that wants to appeal to individual communities, optimizing your content for geographical tags is critical. In addition to powerful web design, there are many ways to optimize for local search behind the scenes, such as targeted keyword usage that will help you rank on the top search engines, local directories, social platforms and even GPS devices. The way your content is crafted can also appeal to a certain demographic or target audience, particularly if you have several headquarters in many different communities.
Powerful content writing, effective local marketing, and optimized local search all work together to get you noticed online when people need you most, from sub contractors to homeowners to commercial business owners.
Trustworthy Customer Service
Of course, the best web design in the world won’t buy you customers alone. You also need a high level of customer service. When taken in tandem, you have a winning combination. Fostering trust in your client base doesn’t happen overnight. It has to be proven. You have to show consistent results, you have to be there for them when they need you (leaky roofs happen at all hours!), and you have to deliver on attention to detail. Research shows that how people are treated as part of an online transaction transcends even their opinion of the product quality.
Having a killer website design can help you achieve all this, but you need to back it up with proven results and service. Here at Today’s Local Media, we provide you with the tools to have a successful online presence. We build the structure for you, make sure it’s customized to fit your business, and we even maintain it for you. Your job is to make your customers happy again and again.
Call us now at 972-479-5009 to get started on a website design that will be long-lasting, memorable and trustworthy.