Did you hear about the latest Google Pigeon update? Have you optimized your website to take advantage of it?
Google regularly updates its algorithm to tackle spam and help its users find the most relevant results. This also keeps marketers and businesses on their toes as they need to adapt to these changes in order to get the most traffic from search engines. The latest such change to take place is the Google Pigeon update. Here’s a complete guide on what this change is and how you need to optimize your website to benefit from it…
Before we go ahead there is one thing we would like to clarify: The term Google Pigeon Update was coined by Search Engine Land and not by Google.
A focus on local search
This change helps users get better local search results. Therefore it is a big win for local businesses. At the moment the change can only be seen in US-English results. It is still unsure whether these changes will be rolled out to search engines in other languages and countries.
How can small businesses make the most of this Google Pigeon update…
Small businesses can take advantage of this change by optimizing their websites for local search. This includes, adding keywords that help them show up in local search results. Also look for gaining links from local sites with webpages with the same keywords as this can play an effective role too. For example, if you are located in Tyler, Texas make sure you use this location as a keyword along with your other keywords. Mix them up so that they help you turn up higher in the search results.
Make use of directories…
As Small Business Trendz discovered, the recent change has caused directory listing to appear higher in search results for certain queries. Businesses need to look into ways to make the most of them in order to take full advantage of this change. For this, make sure you join these sites and build your presence on them by optimizing your pages and asking for reviews as these sites make it easy for people to find the best option. Performing these steps can also help improve your own site’s SEO as these sites are highly ranked and optimized.
If you want to outcompete these directory listings and appear higher than them in the search results, you will need to work a lot harder to optimize your sites.
If you are a local business now is your time to shine with the latest Google Pigeon Update. So use the above information and get your site to thrive… OR give us a call, shoot us an email or text… we’d be happy to help.
What do you think about the latest Google Pigeon Update? How do you plan to optimize your website for search engines now? Please leave your comments below.