6 SEO Tips from Moving Company Experts
Great moving companies know the importance of Google for their business. That is no secret. Achieving top rankings can mean the difference between keeping your crews busy and having to downsize your staff.
There are few things more important to online marketing than an SEO strategy. SEO is a long term strategy, but if you want your moving business to be around for years to come, you need to invest in it now. Just look at the traffic graphs from our clients. SEO results happen over time but there are definitely periods of fast gains in there too.
First page rankings on Google usually take many months and years to achieve. Overnight success is definitely rare, but improvements can happen quickly if you have the opportunity and the right approach.
Here’s 6 tips to improve your moving company SEO today:
Adjust Your Keywords
Sometimes quick changes to your on-page SEO data can make a big difference for your moving company website. Consider the impact of having a blank meta description or missing headings. This is a quick way to improve your Google rankings.
These are all elements that are important and allow Google to better understand your moving company website. Adding those to your site can improve Google rankings quickly. One way to do this is by leveraging the Google Ads keyword tool. It will allow you to research and then adjust your keywords accordingly.
Sponsor a Local Event
Local links are incredibly valuable for movers. Avoid paying for cheap or low-quality links that will likely count against your rankings by Google. Instead, do some good in your local community and get a great link in the process.
Local moving companies are a huge part of our community. They literally move families and help people through major life events. Many movers are so focused on growing their business, and they should be, that they forget about their fellow business owners that do not compete with them.
Ask for Google Reviews
Michael Jordan famously said, “you miss 100% of the shots you don’t take.” So, what’s the harm in asking a few people for a positive review? More than 90% of customers admit to reading reviews before they make a purchasing decision.
Residential and commercial moving leads are no different. Our clients that have the most reviews, tend to have higher closing rates because consumers are more comfortable hiring them over competitors. Also, those positive reviews can quickly improve your keyword rankings.
Research Local Competition
Sometimes your SEO success is dependent on the size of the city you are located and how much SEO your competitors do. If you’re in a small town of 20,000 people with only a couple moving companies as competitors, you’re likely to see faster results. That is because your competition is lower in a smaller town.
Compare that to a large city like Chicago with millions of people. Here there are hundreds of moving companies and many of those are spending thousands of dollars each month on their marketing. Know your market and your competitors as it will help you succeed quicker online.
Fix Website Errors
No matter how great your SEO is, you will miss out on valuable traffic if you have too many website errors. From incorrect links to slow loading pages, work hard to make sure every part of your website looks great on mobile devices, tables, and desktop computers.
Consumers look for moving companies all the time across every different type of device and phone. There are many sites you can use to find loading times and website errors, Pingdom and Semrush are a couple of our favorites.
Add Photos and Videos
How many pictures do you see each day on social media or news articles? What about your website? Visitors online searching for local movers want to see great high-resolution photos of your branded trucks, your business, and your crews. Google will reward great websites with more traffic. Make sure you are leveraging pictures properly throughout your website.
Ultimately your moving company SEO efforts can pay off big time in the long run. Combine this with a strong Google Ads program, you will have more leads than you know what to do with.
Have questions? Let us know in the comments below or feel free to contact us for a free consultation today.