When Jerry Jones built the new Cowboys Stadium in Arlington, he knew it needed to stand out from among the rest. Residents who live in Dallas/Fort Worth are busier than ever with work, school, and entertainment activities.

That’s why if you own or operate a business in the area, you absolutely need to have a first class website optimized for both mobile and desktop devices. With that in mind, here’s 5 quick ways your Arlington website can stand out from among your North Texas local competition.

Arlington TX Skyline View I30 Freeway


1. Responsive Website Design

Mobile commuters in the Arlington area are using smart phones to find your business online. There’s no denying the impact mobile phone trends have had on the way customers connect with local businesses.

Most Arlington businesses still DO NOT have a mobile friendly website design in 2014. That’s an amazing statement considering that most people now connect with businesses via their mobile phones.

Arlington is a huge commuter town due to all the visitors traveling to UTA, Cowboys Stadium, Six Flags, DFW Airport, and the Ballpark in Arlington. If you are buying a website in 2014 that is not mobile optimized, you are wasting your time and money.


2. Optimized Local Content

Arlington is a part of one of the fastest growing communities in Texas, it’s important to stand out between large cities Dallas and Fort Worth. That’s why optimized local content is critical to the mix when you are playing the internet marketing game.

SEO is about more than just copying and pasting “Arlington TX” ten times on your landing page, nobody wants to ready repetitive words like that! What makes your DFW area business unique to the local area? Why is it that you enjoy doing in Arlington? Do you have other locations outside of metroplex, or even outside of Texas?


3. Fresh Blog Posts

Do you like to read news or blog posts online? So do your customers! Helpful articles and blog posts for your customers will make sure you stay relevant in the eyes of local search in places like Google, Yahoo, and Bing.

Almost every search for a local business now starts on the internet. If you haven’t seen the latest internet meme, you know how fast things move online. If you don’t have a blog you are posting on regularly, you will quickly become yesterday’s news in the digital space.


4. Suggested Similar Services

From I30 to I20, there are many businesses in a small area you can connect with in the Arlington metroplex. If you sold carpet would it make sense to have a great relationship with a carpet cleaner? Absolutely! Networking is key to local marketing, and the internet hasn’t changed that one bit.

Just as you would advertise in your local chamber of commerce for referrals, the same is true when it comes to connecting in the digital space. The quality and quantity of your connections will make or break your local business online.


5. Accurate Driving Directions

People are commuting in and out of Arlington constantly, from throughout the DFW metroplex. That means the concentration of mobile searches in the area will be much higher than other surrounding suburban areas. Making sure you have accurate and easy to find contact information is a critical part of making sure that visitors to your website can become customers to your business.

If you don’t have your business phone number with a local area code like 682 or 817, you can forget about customers calling you. If you don’t have a local address that’s easy to read and listed on local maps websites like Google, Apple, and Yelp, you can forget about customers finding you. They might as well end up in Dallas!



If you truly want to stand out among the thousands of other Arlington businesses, you have to work smarter not harder. Internet marketing and mobile website design can be a fantastic strategy to get more leads and increase your annual revenue.

Ben Wright
Ben is the Founder and CEO of Today's Local Media. He founded the company in 2012 after he saw a need in the marketplace for a more personalized delivery of marketing services with a focus on customer service.

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