Auto Repair Search Engine Optimization
SEO is a vital part of any effective online marketing campaign for auto repair businesses. If you want to rank on the major search engines for car repair terms in your area, you need a dedicated resource. Today’s Local Media has deep experience working with auto repair, auto body, and collision centers. We get results, just check out our case studies.
At TLM, we know what it takes and can help you rank at the top of Google for your auto repair business. How? through qualified local SEO using targeted keywords for your industry. We use a locally targeted, methodical approach that grows your automotive business through careful execution over the long term. Our team uses programs that work for you today, next month, and next year.
It takes time and patience to show up on the first page of Google, particularly when it comes to SEO. And just like you focus on building great relationships with your local customers at your shop, we focus on building relationships with our clients for the future. Let us do the hard work for you, and help drive more traffic to your local auto repair business.
We take a different approach to auto repair SEO programs. We listen. Our process starts with talking to you, and learning more about your business. We want to know what services your shop offers, what your goals are, and how we can best help you.
Ultimately, a successful marketing program for an auto repair or auto body shop takes a dedicated team of professionals. That is because SEO requires many hours each week of targeted work if you expect to have any kind of success. That is why we meet many automotive business owners who need our help.
We handle everything, from research to reporting. Our auto repair SEO services involve the following:
- Keyword analysis
- On-page optimization
- Off-page optimization
- Claiming local listings
- Google profile improvements
- Custom blog posts
- Code quality cleanup
- Content generation
- Link building
- Image optimization
Be Found Instantly on Search Engines
When done correctly and methodically, SEO will help your local auto repair business display at the top of those results. But in order for it to be effective, you must first understand your business, brand, goals, and company direction. You could have the best automotive website in the world, but that means nothing if you can’t reach the people you need to reach: specifically, customers who need auto repair services, oil changes, inspections, and collision services.
Thousands of people in your area are online right now searching for auto repair services. Are you being seen by them? That is why we use the latest in SEO tools to track how many people are viewing your website each month.
Here is an example:
A motor vehicle owner in Chicago has been noticing strange sounds whenever they apply their brakes. They do not personally know any mechanics in their local area, so he takes to the internet and types in “Chicago Auto Repair”. What will show up on that first page? If you are a shop in Chicago, hopefully it is you. If not, there is room for improvement.
Research shows that fewer than 10% will navigate through to the second page of results. Those aren’t good odds. So, the first page of Google is what you need to aim for as a long-term goal. Let us help. We can do all the necessary research on your company before creating a specific strategy, including research your industry, analyzing your competition, and assessing your current website.
Optimized for Mobile Searches
Mobile customers are often in their cars doing searches. So it makes sense that a car repair company would need to capture mobile search engine traffic. They want to be able to locate a reputable auto repair company right when they need it. When a customer hears a sounds coming from their engine, or they notice their inspection sticker is about to expire, they will pull out their phone and look. When they finally have time for that oil change they’ve been putting off, you need to be there at the top of Google’s local results when they reach out.
Your customers are on the go, at work, at home, and at school. You must make sure your website is mobile optimized in order to capture mobile customers. Despite the prevalence of smart phones, many websites still aren’t designed to accommodate different screen sizes and load times. Mobile optimization uses things like site design, site structure and page speed to ensure you are not inadvertently turning mobile visitors away.
Increasing traffic to your auto repair website means they are able to navigate your site properly and easily. Did you know that one-quarter of web searches world-wide involves a mobile device? You want your customers to be able to find the information they want without having to look hard for it.
Trust is a big part of the decision to hire a local SEO team. At Today’s Local Media, we specialize in auto repair SEO. Our team works directly with local automotive companies like you to improve their SEO and gain more leads.
Ready to get started? We would love to hear from you!