Up Your Digital Marketing Game with these Amazing Free Resources
Whether you’re a freelancer, contractor or marketing agency, you have the seemingly insurmountable task of handling your digital marketing efforts even in these times of global uncertainty. But even with things coming to a screeching halt for many of us, there is still a silver lining here: it’s a good time to step back, reevaluate your online marketing strategy, and educate yourself.
Then, when this is all over and it’s back to business as usual, you’ll have the tools you need to hit the ground running. Use this down time to learn more about marketing and the software that fuels it so you will be all set once things get back to a new normal.
That’s why we’ve put together this list of free resources designed for digital marketers and agencies. Each of these provides free training programs, support and resources you can take advantage of now while things are on the slow side.
1. Moz Academy
Now through May 31, you can access the courses in Moz Academy for free. Use this resource to ramp up your skills, learn a new discipline, or channel your energy into a more productive distraction than sitting around worrying when coronavirus will loosen its grip. The state of current events is bringing crushing impacts to businesses large and small. But don’t lose sight of what’s happening in the SEO industry.
Whether you’re a small business owner concerned about bringing in more traffic, or an agency with clients who are slashing their ad spend budgets, here’s a look at some of the classes you can take:
- SEO Fundamentals
- Local SEO Fundamentals
- Keyword Research
- Page Optimization
- Backlink Basics
- Reporting on SEO
- Technical SEO Site Audit
- Backlink Audit & Removal
- The Fundamentals of SEO Client Prospecting
- Finding Potential SEO Clients
- Prepare for the SEO Client Pitch
- Selling the Value of SEO
- Client Onboarding
- How to Use Moz Pro
Buffer offers simple social media tools for authentic engagement to help grow your brand’s story and audience with a proven publishing, analytics, and engagement platform. It also offers 37 free social media and marketing courses designed to help you upgrade your skills across the board.
Some of the courses include:
- Introduction to Social Media Strategy
- Social Media Monitoring
- The Business of Social
- Social Media Ethics
- Facebook Blueprint
- Email Marketing for Ecommerce
- Marketing in a Digital World
- PPC University
Yoast offers Free SEO Training for beginners, where you can learn how to make your site rank higher in Google, Bing or Yahoo!, gain a solid basic understanding of SEO and how search engines work, and how to let the Yoast SEO plugin do all the work for you. This training course covers:
- Intro to SEO
- Content side of SEO: keywords, SEO copywriting, site structure
- Technical side of SEO: crawlability, rich results
4. Google Academy
Want to learn more about analytics? Google Academy offers free online courses about Google’s measurement tools so that you can grow your business with the help of analysis and intelligent data collection. Some sample courses include:
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting Started with Google Analytics 360
- Intro to Data Studio
- Google Tag Manager Fundamentals
Don’t have that much time? Try one of their Analytics Mini-Courses on YouTube, such as Getting Started with Google Tag Manager or Getting Started with Google Optimize.
From social media mastery to graphic design basics, there is something for everyone at Canva. These courses are designed to help you make your website look good. Sample courses include Presentation to Impress, Branding Your Business, and Canva in the Classroom.
Hubspot offers a variety of training courses aimed at improving digital advertising, SEO and PPC, and content strategies. Free courses include:
- Fundamentals of Digital Advertising
- How to Develop Effective Organic and Paid Strategies
- Learn Ecommerce Marketing and Sell More Online
- Twitter Strategy Course
- YouTube Marketing Course
- Business Blogging Strategy
- Measuring Brand Engagement and Emotional Connection
- Lead Management Course
There are many more, designed to take you through all spectrums of the online digital marketing journey.
WordStream offers seven free training resources designed specifically for digital marketing agencies. From basic online advertising concepts to certification training and agency growth tips, check out these resources for paid media agencies:
- Google Academy for Ads
- PPC Hero
- #PPC Chat and Facebook Groups
- Search Engine Journal
- Growth Academy
- Facebook BluePrint
8. Facebook Blueprint
Speaking of Facebook Blueprint, you can get access to more than 90 e-learning courses to help you learn the skills necessary to move your business forward. Get the best from your Facebook Ads and build your business through self-paced courses and resources. Don’t have much time? No worries. These are all free, five-minute lessons on how to reach more customers and your professional goals.
Here’s just a sampling:
- The Essential Guide to Facebook Ads
- How to Create a Facebook Page to Grow Your Business
- The Power of Commerce on Facebook and Instagram
- Get Started With Marketing on Facebook
With free course listings by Hootsuite, you can master new social media skills with online courses taught by industry pros. For example, Learn How to Use Hootsuite teaches you how to master the Hootsuite dashboard, learn skills such as composing and scheduling multimedia messages, listen for relevant conversations, and manage social media campaigns. Other courses include Hootsuite App Directory, Learn to Succeed at Social Media Marketing, and Social Media ROI and Value Analysis Training.
SEMRush offers free training courses on anything from keyword research to SEO toolkits.
Learn digital marketing with top-notch field experts, document your skills with a globally-recognized certificate, and earn that certificate from a world-renowned marketing company. In these courses, you’ll be taught by leading digital marketing experts, including Greg Gifford, Ross Tavendale, and Bastian Grimm, with courses and exams covering all the core disciplines of digital marketing.
11. LinkedIn Learning
Free with trial, LinkedIn Learning shows you how to develop, implement, and measure a winning marketing strategy using the latest tools and platforms. These free marketing courses help you master anything from branding and public relations to SEO, PPC, web analytics, and social media marketing.
- Online marketing foundations
- Learning personal branding
- Writing a marketing plan
- Marketing tools: social media
- Email marketing: drip campaigns
- Aligning sales and marketing
- Marketing tools: SEO
- Learning to write marketing copy
12. Sprout Social
For free webinars and training videos, visit Sprout Social. From social selling to trends to chat bots, choose from a variety of courses designed to up your social media game. Sample webinars include:
- How to price, package and pitch your social media services
- Social media trends and what to do now
- How to know and grow your audience
- The evolution of marketing in social
- How to master the art and science of social selling
- How chat bots can build a more efficient marketing funnel
As you can see, there are many free training courses and webinars you can benefit from as a digital marketer. Check some of them out and let us know what you think!