Helpful Resources for Local Landscaping Companies
If you own a local landscaping company, you can’t ignore the power of community resources, networking events, local events, and the latest news. Having access to these resources is vital to the success of any local company, but especially in an industry as competitive as yours. Luckily, you have us behind you as leading providers of marketing services for local landscape and design companies. As one of our target industries, we are dedicated to helping landscaping companies like yours grow and expand.
Because we work with landscapers on a regular basis, we have the inside track to understanding your business, what designs work best, and how to build a more effective website to pull in more customers. As such, we have compiled this helpful guide so you can better navigate the landscaping business, stay connected, and continue to thrive.
Components of Your Digital Marketing Strategy
Your online presence has to have a few strategic elements to work cohesively, from web design and paid advertising to SEO and social media. This will increase your exposure, branding, trust and credibility exponentially, when done right, of course.
Expert web design fosters trust with potential customers. Why? It shows you’re a true professional and that you’re willing to go the extra mile to prove that. Customers will see a well-designed site that doesn’t cut corners, showing them that you want to give them a seamless experience. This will increase their comfort in dealing with your business.
We achieve PPC (pay per click) through Google Ads. The results come faster than with the organic approach of SEO, enhancing your brand with targeted ads that capture customers when they need you most. With PPC, you get the most qualified leads.
In contrast with PPC, this is a slower, more organic approach that builds over time. More cost effective than PPC, SEO is designed to improve the user experience, helping your company rank higher in results pages thanks to rich keywords. In the end, it generates more clicks and traffic to your site.
A strong presence on a variety of social media platforms is essential, as it works on an elemental level to build trust with your audience. On top of that, it increases your brand credibility and nurtures your social following in support of your local business. You have to keep on top of it, though, through regular posts, comments and interactions with followers. This way, you can stay relevant and visible in the community and expand your reach on a more organic level.
Combined with these digital marketing strategies above, a strong landscaping company website helps you:
- Connect with other business owners
- Gain access to member-only industry events and news platforms
- Sustain growth
- Stay up-to-date on industry trends
Associations You Need to be a Part Of
As a landscaping company, you know how important networking is if you want to broaden your reach, meet new people in your line of work, and forge long-lasting beneficial business relationships. Membership in associations like the American Society of Landscape Architects, Association of Professional Landscape Designers, the National Association of Landscape Professionals and the Organic Landscape Association are integral to your success. Here are some of the most high profile groups you should belong to:
American Society of Landscape Architects
The American Society of Landscape Architects (ASLA) offers members a plethora of valuable benefits designed to provide landscape architecture professionals with the tools and resources necessary to learn, expand their business and connect with peers. This professional association for landscape architects in the U.S. boasts more than 15,000 members, with a mission of advancing landscape architecture through advocacy, education, communication, and fellowship.
The ASLA offers many conferences and events each year. Upcoming scheduled events will be taking place in Miami Beach, Nashville and Seattle.
Association of Professional Landscape Designers
The APLD works to advance the profession of landscape design and to promote the recognition of landscape designers as qualified, dedicated professionals.
It holds a variety of events each year, including the APLD International Design Conference and e-learning webinar series.
National Association of Landscape Professionals
The National Association of Landscape Professionals is the premier national trade association that represents 100,000 landscape industry professionals in the U.S., Canada and overseas. Member companies offer lawn care, landscape design and installation, tree care, landscape maintenance, irrigation and water management, and interior plant scaping. Members also include students, consultants, affiliate members, industry suppliers, and state associations.
Events and conferences include Leaders Forums, Workforce Summits, Legislative Days, National Collegiate Landscape Competition, Renewal & Remembrance (honors veterans), NALP Field Trip Leadership Academy, Landscapes Demo (see all the latest gadgets), and On Tour dates, which give you a behind-the-scenes look at successful landscape businesses.
Organic Landscape Association
The OLA supports the landscape professional and all commercial interests within the landscape industry, unifying the meaning of organic as a market brand while supporting and strengthening efforts to uphold the integrity of the definition of organic in landscaping.
Events are ongoing and updated as added.
Websites and Blogs to Follow
In this business, it’s critical to stay on top of your niche industry. You can achieve this through reading blogs and news articles, and signing up for updates, so bookmark these sites to check in on regularly. Here are some top sites and blogs to get started:
Software to Manage Your Business
The software you use as a landscaper will determine how productive you can be on a daily basis. You need powerful landscape management software to keep your operations streamlined and guarantee a greater customer experience coupled with a higher return on investment (ROI).
There are many advantages of landscape company software, such as:
- Eco-Friendly Paperless Option
- Greater Productivity
- On-Site Estimate Capability
- Cost Savings
- Better Lead Capture
- Electronic Billing
Check out these reviews of landscape design company software resources that we have found have worked out very well for our clients.
Landscape software provides general business management tools for landscape, lawn care companies, and nurseries, as well as industry-specific features, such as landscape design and planning tools. Capterra provides a full list of the best programs to check out.
Jobber helps your team quote, schedule, invoice, accept payments, track jobs, and offer a personalized customer experience all on one platform. From online booking to credit card processing, it has never been easier to manage your company operations. Jobber has helped thousands of landscapers nurture their business, in the field or in the office. You can quote, invoice and schedule jobs; optimize all your routes, track or dispatch teams; sync up with your accounting software; and alert and communicate with clients.
Kickserv helps you easily schedule and track jobs, create and send bids and invoices, and run complete jobs from the field including payment acceptance. And with powerful calendars and scheduling features, you can plan for even the most complex schedules, particularly helpful during the busy summer months. From GPS tracking to user friendly mobile apps, this platform has it all.
WorkWave connects you with a single interface where you can share customer information and manages all aspects of your operations. This includes scheduling, dispatching, monitoring, routing, billing, payment processing, and much more. This field service management software offers routing and GPS tracking, pest control software, and lawn care work order management.
Arborgold helps you manage leads and customers, bid on jobs, schedule upcoming work, track your inventory, run your supply chain, manage all projects, and invoice customers – all from your computer or mobile device. Not only can you automate tasks and optimize schedules, you can improve your invoicing and reduce overhead costs.
Clip is a lawn care software that includes job costing, scheduling, routing, billing, estimates, and a mobile app, backed by customized options, auto route optimization, and drag and drop editing. You can also track all of your notes, property information, and routing needs for your customer base, making it easy to service all of your properties.
Contact Us For More
We hope this guide has helped you find innovative ways to connect and flourish as a local landscaping company. If you are looking for more ways to market yourself successfully online, contact Today’s Local Media for a free quote on your landscaping company website.