We love helping movers grow. It’s one of the many different types of industries we serve at TLM. And lately, we’ve been hearing from many moving companies concerned about their growth over the next few months.
If you’re looking for a way forward during these uncertain times, we can help. We’ve gathered our own marketing insights and have found additional resources that movers can use right now to keep growing. We’ve also included some tips on how to best prepare both your team and customers for their upcoming moves.
Add to your website
Let your scheduled and prospective customers know that your team is taking all of the precautions necessary to keep your customers and employees safe and healthy. You can do this by sharing a message on your home page about what your team is doing or link them to a page or blog post on your website that gives more detail.
Reach out to your customers
Do you have moves already scheduled? Reach out to those customers and give them peace of mind by contacting them the day before the move. Let them know what your team is doing to keep everything clean and sanitized.
This is also a good time to ask them questions to make sure your team is protected when entering their homes or offices. Questions like, “Has anyone in your household been sick in the last 72 hours?” or “Has anyone in your household traveled in the last 3 week?” can give you a better understanding of how to handle your upcoming appointments. These questions will also give your customers comfort knowing that you are thinking about the health of your team and their family.
From the Oncue team: For movers using Oncue, you can add your specific updated terms into your move terms and conditions and any special bulletins in the file center. Please feel free to contact us if you need assistance with setting these up.
Post on social media
Finally, share an update to your company Facebook page and other social media pages about what your team is doing. Similar to the message you are sharing on your website, posting on social helps give confidence to your customers. After all, moves are still happening, and you will be there to help them.
Prepare your team
The health and safety of your team is crucial during these complicated times. But by working together to follow best practices and take extra steps to ensure cleanliness, you can continue to provide moving services to customers and keep your team happy and healthy. Here are some things to be mindful of:
- Virtual Estimates – We know that estimates are necessary for booking a client. But with video technology, your team doesn’t have to come face-to-face with clients until it’s moving day. Take advantage of resources like FaceTime, Zoom, Skype and more to get a virtual walk-through of the client’s home or office in order to assess their moving and storage needs.
- In-house Sanitation – Even though you’re already taking necessary precautions, it’s easy to forget the small surfaces that get touched by many. Make sure to sanitize door handles, sink faucets, toilet handles, keypads, your computer mouse, phone handles, credit card machines and more. Non-essential visitors to your office should also be limited.
- Staff Scheduling – In an effort to social distance and reduce large gatherings, consider changing your scheduling by staggering start and end times for shifts.
- Provide Supplies – If possible, place hygiene products throughout your office and in your trucks so that crew members can follow safe sanitation practices. It’s also a good idea to bring new boxes for the client to use instead of using recycled old ones. And don’t forget to provide gloves and masks!
Prepare your customers
Just like the health and safety of your team is important, the health and safety of your customers is too. That’s why you should take the extra time and effort to reach out to them and make sure they are prepared for your crew on moving day.
- Clear Entrances and Provide Indoor Ventilation – Ask your customers to make sure their doorways are cleared and wiped down. Also ask them to open windows to allow fresh air to circulate.
- Sanitize Belongings – Packing usually involves multiple people, meaning multiple hands have touched everything. Before you arrive, ask your customers to wipe down and sanitize their belongings – boxes, furniture, art, electronics, etc. Also offer them brand new boxes instead of using recycled ones.
- Practice Social Distancing – Before you arrive, ask your client to have any non-essential people hang out in a different room, the backyard or somewhere else so that you and them can follow the 6-foot rule.
- Offer to Clean Up – Offering to clean up after you’ve packed their belongings will go a long way in giving customers peace of mind. Whether it’s their new home or office or the one they’re leaving behind, wiping down surfaces can help reduce uncertainty.
Other useful resources:
- Ideas on what movers can add to Terms of Service during this outbreak
- List Of Coronavirus (COVID-19) Small Business Relief Programs
- Coronavirus (COVID-19): Small Business Guidance & Loan Resources
- Employer’s Guide to Navigating the Coronavirus
- Leader’s Guide to Managing COVID-19 Panic
With all the negative headlines and stories out there, don’t forget that moving is nearly a recession-proof industry. People move. Whether they get a raise, start a family or need to downsize, they will be calling on you now or in the future.