At the center of every small business is a loyal group of local customers. That’s why Today’s Local Media loves working with local business owners who have a direct impact on their surrounding communities, to help them grow their presence online and build their reputation. More specifically, we pride ourselves on working with local moving companies by creating and implementing world class marketing solutions that get them the #1 spot on search engine results pages, like Google.
Why? Because in 2018 alone, 32 million people in the United States moved. That’s 10.1% of the resident population. And because one of our markets, San Diego, is expected to continue growing well into the future, reaching a projected 1.9 million people by 2050, or a 49% increase from 2000. That’s why we didn’t hesitate when Best Fit Movers came to us for help with driving new online leads in the San Diego metro area.
After working together to determine their core values and goals, our marketing experts at Today’s Local Media created a strategy to enhance their search engine optimization (SEO), expand their content, and update their website — ensuring they consistently rank on the first page of Google for San Diego moving company search terms.
Interested in learning more? Read below to see what we did to grow their brand in San Diego and to see the amazing results we achieved while working with Best Fit Movers!
Brand new website
Your web design should be custom to your business and you should avoid using templates, so your local business doesn’t look like every other business out there that does the same thing. With so many other companies to choose from, your website needs to stand out in order to secure those leads that are looking for your services. With this in mind, we designed and launched a brand new website for Best Fit Movers that included:
- Custom and easy-to-use contact forms
- Easy-to-navigate menus
- Local optimized content that is designed to attract their target audience and target geographical area
- Customer reviews that stand out
- Optimized images and meta data
- Blog posts based on their industry’s trends
- And more
Search engine optimization
Search Engine Optimization (SEO) is the process of optimizing your website to increase organic traffic from the search engine back to your site. It involves making strategic changes to your content, photos, links, etc. so that search engines like Google, increase your rankings and display your site towards the top of the page of a Google search.
Because people turn to Google when researching moving companies in their area, if your website isn’t displaying in the top few results of a Google search, you are losing potential customers. That is why it’s important to keep track of organic visibility and rankings in the local map results too. Both showed an incredible increase as we continued to focus on SEO.
When it came to helping Best Fit Movers display in their local search results, we focused on improving the keywords used on their website. Keywords are important because they are the terms individuals are using to search on Google.
For Best Fit Movers, we researched the top keywords for the moving industry in and around San Diego and made sure to create new, keyword-rich content specific to their growth markets in San Diego and the surrounding communities.
The majority of keywords used on the Best Fit Movers website rank in the top 10 searches on Google. The average position of keywords for Best Fit Movers has increased +72.60 since starting with us in October 2019.
When it comes to your website, first impressions matter. That’s why it’s important to have a site that is full of helpful information and content related to your users. Nothing makes a user click off of your site faster than not having enough relevant information they need to determine if you are the right choice for them.
One area we focused on was their local website and landing pages. Best Fit Movers started in San Diego and quickly started serving the surrounding communities and cities. To stand out in these areas and rank higher in Google, we created landing pages on their website specific to each city. These pages make it easy for a user to see if Best Fit Movers covers where they live and what services they offer.
After getting them to rank # 1 -10 for those cities, we worked to create Ultimate Guides for their service areas, as well. Another area of content we focused on was their blog. If you are a moving company and you want users to stay on your site by offering helpful information, a blog is key to doing just that. Blogging is, and will remain, an essential part of your strategy to reach your audience.
According to HubSpot you have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website. It’s the human angle of your business and where you explore your audience’s issues and concerns.
Because of this, we focused on creating keyword-rich blog posts that used high quality photos to share the top moving tips and tricks, as well as industry news to make moving easier and less stressful – the ultimate goal of a moving company for their customers.
The little updates
Last but not least, and certainly just as important as the other strategies, we worked to improve their website with the little updates that matter the most. These are things like:
- Company contact information across their website, Google profile, and social media profiles
- Dedicated pages to each moving service offered
- Reviews from Google, Yelp, BBB, and Facebook
- And more!
Having this detailed information is crucial. It pulls all of the other areas of your website together and allows search engines to find you and rank you higher in the search results. It also creates a level of trust with your users and makes it easy for them to figure out if you are the right company to hire.
So how did we do? Best Fit Movers set out with a goal to expand their business and grow their online leads. After 1.5+ yeats of working with us, Best Fit Movers has not turned to any other medium to drive new leads. In fact, we’ve seen a 100% increase in leads and calls YoY, along with a 350% increase in Google traffic.
But the best is not over. As the moving industry continues to grow and SEO protocol continually evolves, so do our marketing strategies – resulting in a continuous growth of traffic to their website and increase in lead generation. Best Fit Movers even decided to expand their business into new areas and have recently added Google Ads Management to their services to create even more brand awareness.
We started with a simple idea; put customer service first and always deal with local business owners honestly. Since 2012, we have helped hundreds of clients grow their business. We take pride in working with you from day one and building your trust.
Ready to partner with us and grow your marketing presence? We would love to help.