Today, there are about 7,796,949,710 people in the world online! While you might think that’s a good thing because there are plenty of people to connect with, that’s not the case. Online marketing is about figuring out your audience and who will/can buy from you, especially if you’re a local company.
In this article, we here at Today’s Local Media will break down how you as a local moving company can grow your business and get plenty of leads online through moving company marketing tips. You need to stand out from the crowd, and not just rely on word of mouth. Read on to learn how to break the mold and make your company stand out to increase not only your leads but sales as well.
Why Digital Marketing for Movers Is So Vital
Are you a local moving company that relies on referrals and word of mouth? In order to grow your business, you need to take it online and reach a bigger audience with a strong and appealing website. In order to stand out from the crowd, you don’t want a basic and free website, but instead, one that you invest time into to make sure it appeals to your audience.
What Does a Good Website Have?
When you’re creating your first website, you want it to be a clean design that’s not too busy. Your website should have easy navigation for your potential customers. If your website is slow or isn’t easy to find what they’re looking for, they’ll look elsewhere.
A good website will have a menu at the top with different pages users can click to. You’ll also want a chat feature on your website that pops up when they visit your page.
A chat feature is great because when it’s outside office hours, they can leave a message for your staff. Did you know that 82% of those who buy something, do so after watching a video? You’ll want to have a blog to attract traffic, but also consider video blogs as well.
When picking out a domain name, it’s a good idea to have it end with .com. This is the most common ending that people are used to seeing in the United States.
You’ll also want to choose a domain name that’s clear and easy to remember. What’s easier to remember: movers4me or i-need-movers-in-the-bay-area? Avoid dashes in your domain name, it’ll be harder for your potential customers to remember.
If you say that your audience includes everyone from the ages of 3-99, you’re not narrowing down your audience. You might be tempted to appeal to everyone, but you need to have a clear idea in your mind of your average buyer.
What’s the average age? What’s their current situation? What do they do for work?
You’ll also need to think about their location. Are you a moving company who only offers local services, or do you offer long-distance moving as well?
If you’re really not sure who your audience is, you can send out a survey. Offer them a deal if you’re not getting sign-ups for the survey.
For example, if you sell moving supplies, you can offer them 10% off by completing the survey. In the survey, you can ask them about themselves such as their age, location, and what they’re looking for.
Good Use of Font
It might be tempting to have a cursive font on your site since it looks appealing, but if your customers can’t read the font easily, they’ll take their business elsewhere. At the same time, don’t use any hard to read colors either.
You’ll want to make sure that your content is SEO friendly. SEO stands for search engine optimization. This is what determines where your site will show up on Google.
To understand SEO, it’s important to understand what your audience searches for. For example, if you sell moving supplies, you might have a keyword that’s “packing tape near me.”
You might wonder why you’ll have that keyword? Well, keywords are what someone searches for online. If they’re searching for baseball bats and wind up on a site that sells only gymnastic leotards, they’ll be disappointed.
Make sure that your keywords are what people are searching for related to your services or products. Ensure that the keywords are things people would type into Google, such as “moving services near me.”
You want to make sure that you have high-quality content that will be useful to your potential customers. Keep the content relative to your business. For example, since you’re a moving company, you can talk about packing tips, how to choose movers, etc.
Look at the Competition
If you’re stuck and don’t know where to begin, it’s a good idea to take a look at your competitors. Is there a common theme that competitor websites have? What do you feel could use some work that you can make better on your own site?
As a moving company, it’s a good idea to have an estimate form on your website. This is a great way for potential customers to calculate the price for their move.
You’ll also want to have a clear contact us page. Have the location of your company along with a map. You’ll also want a clear phone number and email. You’ll also need your D.O.T. number somewhere on your website.
Have images on your website to help sell your different products and services. Just make sure that your site isn’t too busy with images that will make your customer will feel overwhelmed.
Consider having visuals with tips such as what you should do 2 months before your move, 1 month, etc. Remember that people love tips that will help them.
A press release is a way to promote your company. It’s a document that will let people know about any changes or events.
Press releases are great too since you can share them far and wide across social media. This is beneficial since everyone goes to a different place for their news.
They’re also a great way to promote SEO. This is due to press releases using keywords that’ll help you rank on Google.
Did you know that 73.4% of people will follow a brand because they’re interested in your service or product? Social media is important because it’s a way you can connect with your customers on a more personal level. It’s a great way to build up your customer base, and answer any questions.
You can also check out creating different ads such as Facebook advertising. Facebook also allows you to input different demographics about your audience to make sure you’re targeting the right people.
Another great feature of Facebook ads is how you can retarget people who have visited your website. You can have different ads that people see based on whether they’ve been to your site or not.
Keep It Positive
You’ll want positive reviews everywhere since that’s one of the first things potential buyers will look at. If you don’t have any reviews yet, consider reaching out to previous customers who had a positive experience, and ask them if they can leave you a review.
On social media, it’s important to respond to your potential customers right away. They’ll appreciate the time your business will take to reach out to them.
The same goes for your website. You want to make sure that you respond to your customers in a timely manner.
Social media is a great way to update your audience for free. You don’t have to pay for a page on social media for your business. You have the option to decide whether you’ll pay for ads or not.
Google Ads are a way that businesses can launch and create ads on Google. When you go onto Google and see a website with the word ad next to it, those are Google ads. This is a great way to get to the top of Google.
You’ll want to think about what your customers will be searching for, and what content will be the most appealing to them. Google ads are a great way to increase your sales and conversion.
Before you begin, you’ll want to decide on your goal. This could mean you want to build your brand, increase your email list, or increase traffic. It’s also a great way to target a specific area for your audience.
Increase Your Brand’s Awareness
Google ads are a great way to get your name out there. You have the option to target your audience on other websites such as Google Display Network.
Google ads are a great way to stand out from the competition. It’ll allow you to choose bidding strategies to outrank the competition in your area.
Marketing for movers should include direct mail. This type of marketing is where you send physical material through the mail to prospective customers.
They can include postcards, brochures, letters, flyers, etc. Before mailing them out, you’ll need to decide who your target audience is.
You can find your ideal customer’s information through the phone company, credit card companies, magazines, and mailing list brokers. Before you send the flyers out, make sure that you have correct branding for your company.
Do you have a logo? If not, you might want to consider professional logo services. Logos are essential since this is how customers will remember you.
Moving Company Growth Marketing Tips
Now that you know how to market a moving company, it’s time to put it to use. When a lead comes onto your page, ensure that your staff contacts them right away. You don’t want to give them time to check out your competitor.
Make sure that you follow up with that lead if you don’t hear from them. You can also send them an email as well. Don’t let them cut you off by saying that they’ll contact you when they’re ready.
CRM stands for customer relationship management. They’re cloud-based software programs that let you keep track of your leads. You can input their addresses, name, phone number, email, etc.
This is also a great way to keep track of conversations, and how many times you have called each lead. You and your staff can list whether you’ve spoken to them, left a message, sent an email, etc. Once your lead turns into a prospect, you’ll have the ability to change it in the system so you don’t keep calling them.
Speak With Real Estate Agents
When you’re trying to find more leads in your area, it’s a good idea to connect with local real estate agents. This is a great way to have a steady flow of leads coming through.
Ask your family, friends, and customers to get the word out for your business. Ask them to let others know about your services. To further encourage this, you can offer incentives for when they do get your name out there, and someone signs up with you.
Have different seals on your website reflecting what you’re a part of. For example, BBB and AMSA. This will make potential customers trust you more.
Exploring Moving Company Marketing Tips
Now that you’ve explored different moving company marketing tips, you should be well on your way to increasing sales and conversions. Are you ready to set up an action plan and get your business growing?
Contact us today for a free consultation. We’ll come up with an action plan specific to your needs.