Today’s Local Media helps top moving companies get more visibility online by improving Search Engine Optimization. SEO, simply put, is a strategy in which moving companies are able to show up more on search engines. The better your SEO strategy, the better chance of generating more moving leads. 

When a family or business is searching for a new home or office space they are likely going straight to Google search to find a moving company. Don’t you want your moving company to be the first to pop up on the search results? Of course you do! That is why our team works tirelessly to ensure that your moving company is ranked high by perfectly optimizing your business throughout the digital world and leading to more high-quality leads. 

Here is an overview of SEO for Movers:

What is SEO?

SEO for Moving Companies, specifically, means growing your visibility online to improve your moving leads. Moving Leads, as you may know, are form submissions (from your website) and phone calls to your office requesting your packing, moving or storage services. 

We, as a marketing team, make many improvements and changes to your digital footprint to allow for more potential clients to find your moving company online. When somebody in our client’s area is looking to move locally or long distance we want our client’s moving company to appear as high in the search results as possible. The higher the rankings, the more traffic, and ultimately more leads.

Is SEO Something Moving Companies Can DIY?

To be perfectly honest, yes, you can. Moving Companies around the United States are trying to perfect the “DIY model.” The appeal to keeping marketing in-house is to save money. If you don’t hire a moving company marketing team, then you get to bring home more money, right? 

There are a couple of things wrong with the DIY Model for SEO for Moving Companies:

  1. You might not be as good as you think you are at marketing. Some people might feel like their marketing efforts are being effective, but there is no way to tell unless you know how to read analytics from software such as SEMrush or Google Analytics
  2. It is too much to focus on the business of running your moving company AND focusing on SEO for your moving company. It is too much.
  3. You might not know if you are breaking SEO rules. Do you know what black hat SEO is? It basically means that you are doing things that will make search engines lower your rankings and Google will most likely send less traffic to you from potential customers. Our marketing team knows the difference between white and black hat SEO for moving companies, and know how to grow leads.

What are Simple Things to do to Improve SEO for Moving Companies?

So, what exactly do we do with regards to SEO for moving companies? Our team has a list of things that we establish for your moving company to ensure that you are ranking higher. Right when you onboard, our team will go down the list of things to set up that will ultimately get you more moving leads.

Here are some of the things that we accomplish as a marketing team for moving companies:

Google Business Profile

If you are in the business world, you have likely heard of Google Business Profile (formally called Google My Business). GBP is one of the most important aspects to your success. If you don’t have a GBP people will have a tougher time finding you which substantially impacts your leads. 

We not only make sure that you have claimed your listing (so that we can make improvements and edits) but we optimize every aspect of the listing. Our team will add fully-optimized photos, add products & services, and typically add posts every week to keep your listing relevant. We will also help you get more Google reviews.

Examples of products: packing tapes, boxes, bubble wrap, moving supplies, etc. 

Example of services: packing services, moving services, long distance movers, local movers, etc.

Add a Blog & Update Posts Frequently

Our team has a group of highly-skilled writers that work directly with our SEO Manager to ensure that our moving companies have high-quality posts frequently. Our moving company clients determine how frequently we post. Some clients request once a week, while others prefer twice a month. 

Why Add a Blog? 

Some of our moving companies are a bit confused at first as to why a frequent blog post is necessary – especially if a blog post is not actually being read. The truth is, some of our blog posts will not be read, but the more blog posts that include your moving companies name, the more times that you are showing up online. It’s part of organic (not paid) marketing. 

Add Business Listings of your Moving Company

It is an essential part of your SEO strategy that you add business listings on multiple platforms. We will not only go around and find the best websites to list your business, but we will keep tabs on those listings to make sure that they have updated information about your moving company. 

Where to list your moving company:

  • Yelp
  • Social Media
  • Yellowpages
  • Nextdoor
  • Apple Maps
  • BBB
  • Angie’s List
  • Three Best Rated
  • Super Pages

Website Content

Website content is one of the most important aspects of your SEO strategy for your moving company. Website content goes way beyond frequent blog posting. It is all of the copy (the text) on your website. Our team can look at a website and tell almost immediately if the website was a DIY website, or was a website built by a professional marketing team. 

List of copy on your website:

  • Home page copy
  • Brochures
  • Infographics
  • Blog posts
  • Landing pages
  • Ads

In order to be successful in your moving company SEO you not only need to know WHAT to write for your moving company, but how to write it. Writing copy isn’t just about “being a good writer” but knowing how to write 

Link Building

One aspect of marketing that many business owners forget to do, don’t have time to do, or just don’t they are supposed to be doing is link building. Link building is the process in which you get your business links onto somebody else’s website. 

Sometimes it is possible where you can put your link on their website, and then we add their link onto your website. Other times, you have to pay to put your link onto their website. If done properly, link building can be turned into a full-time job. 

How do you Know if Your SEO is working?

What it all comes down to is whether or not the SEO strategy is working. How do we know it’s working? How do we know what to work on from here on out? If leads aren’t going up there are many different factors as to why that might be the case and we need to know how to read the results. If you don’t know how to read the results then there is no point in trying to do SEO for yourself. 

As a team, we use a couple of different software to check up on how our moving companies are doing and if our SEO strategy is being successful. Some of the software includes:

  • Google Analytics
  • SEMrush
  • Mixpanel
  • Hotjar
  • Brand24
  • Crazyegg
  • Google Search Console

Here at Today’s Local Media, we use Google Search Console, Google Analytics and SEMrush to be able to track all of the leads, keywords, and organic traffic that we need to ensure our strategies are working as intended.

How Can Movers Measure their SEO Results?

  1. Submissions
  2. Phone Calls
  3. Organic Traffic
  4. Keywords (ranking in top 10)
  5. Domain Authority

What are Some Common Keywords for Moving Companies to Focus On?

At Today’s Local Media, we put in a substantial amount of research trying to figure out what keywords we should be ranking. Besides your local city pages (which should be ranking as well) here are some of the keywords you should focusing on:

  • local movers
  • long distance movers
  • residential movers
  • packing services
  • moving services
  • office movers
  • moving companies
  • movers near me
  • moving cost
  • cross country movers
  • piano movers

Schedule and Appointment with Ben or Keith by Contacting us Today

This page might have answered your question and you are ready to head back into marketing for your business. Or, this might have created more questions! Contact us today and Ben or Keith would love to answer any questions you may have about your marketing strategy!

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