Grow Your Social Media Presence
Social Media isn’t just for personal use anymore – it’s a place where people discuss recommendations for moving companies, great experiences with a mover, and of course talk about the bad moving experiences too. It’s not an option anymore to have a solid presence online. You need to be represented on the basic social media websites like Facebook, Instagram, Yelp, and Google.
Our customized social media program for movers includes creating your account (if necessary) and posting regular engaging content to your fans. We will ensure that your growing moving company has a growing social media marketing strategy as well – whether you need help with your Google My Business profile, or want to elevate your moving company on Facebook.
Respond to Customer Reviews
If you look at the one thing great moving companies have in common when it comes to online marketing, it’s dozens of 4 and 5 star reviews online. From Facebook to Yelp profiles, to Google reviews and the BBB, everywhere you look you see great customers. Google continues to place more of an emphasis on customer reviews, and they matter on channels like Facebook as well when you first land on a business page.
Companies like Yelp, Google, and Facebook have sophisticated systems that keep fake reviews to a minimum. Beware of companies who say they can easily generate hundreds of good reviews, this is a risky venture for any business. If Google finds out you have cheated, they will discount the fake reviews and possibly even remove your business from local listings.
Monitor Your Online Reputation
When it comes to social media for moving companies, your online reputation is critical to the success of your business. If customers read bad things about your moving company online, chances are they won’t trust you with their business. Like web design, SEO, and online advertising, social media is an important part of any good marketing strategy.
There are so many websites that affect your business reputation, how do you know which ones are right for you? We can recommend a custom social media marketing strategy that will generate more positive feedback, and mitigate the risk of having an upset customer ruin your reputation.
Turn Past Customers into Referrals
Once the move is done, there is still a lot of opportunity left with the customer. Smart movers are leaving behind surveys, recommendation letters, and marketing information to hopefully turn that customer into an advocate for recommending future business.
If you have a mobile responsive website, ensure that it’s integrated with your social media accounts using sharing tools and widgets. Allow your customers to easily “like” you on Facebook, post a positive review on Google, or recommend you on Yelp. You earned that business, and hopefully the move went off without a hitch.
Ready to get started? Give us a call or get in touch with us to start your social media project today.
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