Monitor Your Online Reputation
When it comes to social media for moving companies, your online reputation is critical to the success of your business. If customers read bad things about your moving company online, chances are they won’t trust you with their business. Like web design, SEO, and online advertising, social media is an important part of any good marketing strategy.
There are so many websites that affect your business reputation, how do you know which ones are right for you? We can recommend a custom social media marketing strategy that will generate more positive feedback, and mitigate the risk of having an upset customer ruin your reputation.
Respond to Good and Bad Reviews
If you look at the one thing great moving companies have in common when it comes to online marketing, it’s dozens of 4 and 5 star reviews online. From Yelp profiles, to Google+ reviews, to Angie’s List, everywhere you look you see great customers. Google continues to place more of an emphasis on customer reviews, but don’t think you can fake your way to the top.
Companies like Yelp, Google, and Facebook have sophisticated systems that keep fake reviews to a minimum. Beware of companies who say they can easily generate hundreds of good reviews, this is a risky venture for any business. If Google finds out you have cheated, they will discount the fake reviews and possibly even remove your business from local listings.
Turn Past Customers into Referrals
Once the move is done there is still lots of opportunity left with the customer. Smart movers are leaving behind surveys, recommendation letters, and marketing information to hopefully turn that customer into an advocate for recommending future business.
If you have a mobile responsive website, ensure that it’s integrated with your social media accounts using sharing tools and widgets. Allow your customers to easy “like” you on Facebook, post a positive review on Google, or recommend you on Yelp. You earned that business, and hopefully the move went off without a hitch. Now instead of a one time deal, you have a lifetime referral on social media.
Generate Leads on Social Media
Social Media isn’t just for personal use anymore, it’s a place where people discuss recommendations, great experiences, and of course rant about the bad experiences too. It’s not an option anymore to have a solid presence online, you need to be represented in the basic social media websites like Facebook, Google+, and Twitter.