At the center of every small business is a loyal group of local customers. That’s why Today’s Local Media loves working with local business owners who have a direct impact on their surrounding communities to help them grow their presence and build their reputation.
In particular, we pride ourselves on working with local moving companies and being the experts in creating and implementing world class marketing solutions for them. Why? Because in 2018 alone, 32 million people in the United States moved. That’s 10.1% of the resident population.
By year, percentage of U.S. population who moved (provided by moving.com)
And because moving has a major impact and can be stressful for families, we want to make sure that local communities are able to quickly and easily find the best, friendliest and most efficient moving companies in their neighborhoods online.
That’s why we didn’t hesitate when Moving Proz, after being less than one year old, came to us for help with driving new online leads in the Kansas City metro area.
After working together to determine their core values and goals, our marketing experts at Today’s Local Media created a strategy to enhance their search engine optimization (SEO), expand their content and update their website.
Interested in learning more? Read below to see what we did to grow their brand in Overland Park, Lawrence and Kansas City and to see the amazing results we achieved while working with Moving Proz!
Search engine optimization
Search Engine Optimization (SEO) is the process of optimizing your website to increase organic traffic from the search engine back to your site. It involves making strategic changes to your content, photos, links, etc. so that search engines like Google, increase your rankings and display your site towards the top of the page of a Google search.
Because people turn to Google when researching moving companies in their area, if your website isn’t displaying in the top few results of a Google search, you are losing potential customers.
When it came to helping Moving Proz display in their local search results, we focused on improving the keywords used on their website. Keywords are important because they are the terms individuals are using to search on Google. For Moving Proz, we researched the top keywords for the moving industry and made sure to create new, keyword-rich content specific to their growth markets in Kansas City, Overland Park and Lawrence.
The majority of keywords used on the Moving Proz website rank in the top 3 searches on Google
When it comes to your website, first impressions matter. That’s why it’s important to have a site that is full of helpful information and content related to your users. Nothing makes a user click off of your site faster than not having enough relevant information they need to determine if you are the right choice for them.
One area we focused on was their local website and landing pages. Moving Proz started in Overland Park and quickly started serving Lawrence – a college town where the University of Kansas is located. To stand out in these areas and rank higher in Google, we created landing pages on their website specific to each city. These pages make it easy for a user to see if Moving Proz covers where they live and what services they offer.
After getting them to rank # 1 for those cities, we worked to create pages for the smaller suburbs they serve, as well. Another area of content we focused on was their blog. If you are a moving company and you want users to stay on your site by offering helpful information, a blog is key to doing just that.
Blogging is, and will remain, an essential part of your strategy to reach your audience. According to HubSpot you have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website. It’s the human angle of your business and where you explore your audience’s issues and concerns. Because of this, we focused on creating keyword-rich blog posts that used high quality photos to share the top moving tips and tricks, as well as industry news to make moving easier and less stressful – the ultimate goal of a moving company for their customers.
The little updates
Last but not least, and certainly just as important as the other strategies, we worked to improve their website with the little updates that matter the most. These are things like:
- Company contact information
- Services offered
- And more!
Having this detailed information is crucial. It pulls all of the other areas of your website together and allows search engines to find you and rank you higher in the search results. It also creates a level of trust with your users and makes it easy for them to figure out if you are the right company to hire.
So how did we do? Moving Proz set out with a goal to expand their business and grow their online leads. After 5+ years of working with us, Moving Proz has not turned to any other medium to drive new leads except for our Local SEO services.
In comparison of 2017 vs. 2019, we were able to more than double the number of users to their site over a two year period, while obtaining a 78% increase from 2018 to 2019.
The number of users to their website in 2017 (orange) versus 2019 (blue)
We were also able to more than double their website impressions at 908,000 compared to the prior year.
Because of this, they have exceeded their sales revenue goal by 35% thanks to the 95% increase in leads we achieved.
Total number of impressions from 2018-2019
But the best is not over. As the moving industry continues to grow and SEO protocol continually evolves, so do our marketing strategies – resulting in a continuous growth of traffic to their website and increase in lead generation. Moving Proz even decided to expand their business with more trucks in 2020 and have recently added Google Ads Management to their services to create even more brand awareness.
We started with a simple idea; put customer service first and always deal with local business owners honestly. Since 2012, we have helped hundreds of clients grow their business. We take pride in working with you from day one and building your trust.
Ready to partner with us and grow your marketing presence? We would love to help.