Moving Company Websites: 3 Updates to Make in 2015
It’s March of 2015 and that means it’s time to do some spring cleaning. Every year it seems that the online landscape is changing a little more, and the moving industry is no exception. Just like your customers are evaluating whether they should move this summer, you should take a step back and take a fresh look at your website.
If you are a mover in a big city, it’s very likely that you have dozens of competitors. Every little improvement you can make to your website counts when it comes to increasing leads and business each year.
Even though many people are now recommending people move in the early spring or late fall to save money, the summer is still the busiest time of the year for movers.
Here’s a few things to consider whether you have a moving company website or are considering building a new one from scratch.
If your images are a few years old then you could be missing out on customers. Studies show that high quality images are very important when customers are deciding between potential movers. Make sure you have great pictures of your trucks, your team, and your happy clients right on the home page.
If you run a moving company then you know that every hour counts. When it comes to website design every second counts in terms of the time it takes your website to load. Make sure your site loads fast on every device. Every second delay is costing you business and bookings.
Very similar to updating images your content needs to be refreshed every few years. Think of this as putting a fresh coat of paint on a house every few years. It’s a small thing but can make a big difference. How do you describe your moving company? What does your “about us” page say about your history? All these things could stand to be reviewed and updated every few years.
Just like moving, updating your website doesn’t have to be painful. However, if you aren’t working with an expert you can suffer.
If you are a moving company who has a website in need of a refresh, give us a call or fill out our free website analysis form. We would be happy to look over your site and overall web presence. You might need a small tune up or even an entirely new site like we did for Olde World Movers. No matter what, you can trust that we will recommend the right thing for your business.