Internet Marketing for Roofing Companies

Roofing Company Marketing

With more than 85% of searches happening online for products and services, you can’t afford NOT to invest in online marketing for your roofing company. People want to know where they can find affordable, reliable roofing contractors in their area. They’re searching right now, and if they can’t find you, they’ll move on to the next guy. Capture that potential with a presence online. It’s not enough just to have a basic website, though. You need a mobile optimized, responsive website crafted with SEO and local search capabilities built right in. In addition to that, you need to be visible on social media to engage with your customers and grow a loyal following.

If you own a roofing company and you’re not online yet, or your website is lacking in crucial ways, from content to high-quality photos of your work, you need help. That helps comes from Today’s Local Media. We’re a local marketing services and custom web design firm that specializes in helping roofing companies grow online. Because we target roofers, you can bet you’re getting highly customized and hyper-focused attention on Internet marketing that works for YOU. Not a plumber, not a photographer, not a restaurateur – YOUR roofing company. We know how your business works, we know who your target market is and we know how to reach them. It’s that simple.


Web Design Geared Toward Roofers

How your website looks to potential clients is everything. People make judgements about your company based just on the professionalism – or lack thereof – of your website. Just 2.6 seconds. That’s all you have to make an impression on visitors to your website. In that short amount of time, they can form an opinion of you and your business just by looking at your online presence. Low-quality pictures obviously taken with your own camera…shoddy content rife with spelling and grammatical errors…unclear navigation channels…unimpressive logo…all of these elements factor into that first impression.

You must make an impact or risk losing your potential clients. Those clients are residential homeowners or commercial business owners in need of roofing, whether now or in the near future. They may have a leak and need emergency service, or they may want an annual inspection. They may know their roof is old and that a new roof is inevitable. Be there for them when they need you. Killer web design is one way to lure them in.

Here at Today’s Local Media, we develop custom websites so your business will stand head and shoulders above other roofers in the Dallas, TX metro area.


Roofers Love Our Web Design Strategy

We know you’re busy. That’s why we work hard to come up with a web design strategy that works for you instead of the other way around. During our initial consultation, we’ll discuss your company and your needs to determine the best course of action when it comes to your web design. Our designers will brainstorm ideas to come up with a concept that does more than just look great – one that’s designed to bring in more business for you. After all, that’s the goal of any website: to increase sales and traffic.

Roofer Marketing with Today's Local Media

To achieve that, we take a three-pronged approach:


First Stage: Interview

We’ll sit down for an in-depth discussion to determine what you want out of your website. We’ll also discuss which areas of your business are most profitable, as well as areas that aren’t as visible and that you would like to promote more. Next up is the budget talk. We’ll go over your budget and work within those parameters to deliver the max value for your money.


Second Stage: Implementation of Design

As part of this process, we will choose a theme and layout that suits your roofing business, then create pages based on the information we gleaned from the initial interview. We will craft the content and design based on the geographic area of your target audience.

We will ask you to take part in our SEO (search engine optimization) process – a cost-effective approach that yields a higher ROI (return on investment) in order to:

  • Boost site relevance and amount of traffic to your site
  • Reduce potential bounce rate
  • Increase customer conversions


Third Stage: Publishing

This final stage involves reviewing the final draft of the website with you to make sure you’re happy with the results.

Want to see what we can do? Check out our web design portfolio!


SEO and SEM that Rakes in Customers

It takes time and patience to rank on the first page of Google, Yahoo! and Bing. Period. Anyone who tells you it happens overnight is lying or trying to sell you something. The good news is, we can help you rank in those coveted spots for your roofing business in your area through SEO and SEM (search engine marketing) using targeted keywords for your industry.

Roofing is a competitive industry, and for booming industries like yours, it could take up to 20 hours a week to devote to proper SEO and SEM. For competitive industries, this could take up to 20 hours per week! Remember, this is a long-term strategy that can take between nine months and three years to implement your strategy and start to see noticeable results. Understandably, you’d rather be out there on the job site managing your roofing jobs than sitting behind a computer.

Leave all the details up to our team that does this for a living. Bringing in more customers is easily a full-time job that you simply don’t have time for. However, if you want to operate at your peak performance, you need to get those customers in the door.

That’s where SEO and SEM come in. SEM is also another of our specialties, but is an umbrella term that includes both SEO (unpaid, organic) and PPC (pay per click listings).

We are aggressive in our approach called white-hat SEO, which involves the following:

  • Keyword analysis
  • On-page optimization
  • Off-page optimization
  • Content generation

For SEO to be effective, we must understand your business, brand, goals, and direction of your company. With thousands of people searching online for roofing services in your area at any given time, you need to be accessible to them, and that means you must be easily found on the major search engines. When done correctly and methodically, SEO will help your business display at the top of those results.

To get started on your web design and online marketing strategy for your roofing business,contact us at 972-479-5009 or fill out our online form for more information.