Roofing Internet Marketing
With more than 85% of searches happening online for products and services, you can’t afford NOT to invest in online marketing for your roofing company. People want to know where they can find affordable and reliable roofing contractors in their area. And if they can’t find you online, they probably don’t even know that you exist. Grab their attention and capture that potential by building an online presence. It’s not enough just to have a basic website. Instead, you need a mobile optimized, responsive website crafted with SEO and local search capabilities built right in. In addition to that, you need to be visible on social media to engage with your customers and grow a loyal following.
If you own a roofing company and you’re not yet active online, you aren’t building a following or your website is lacking high-quality content and photos of your work, you need help. That help comes from Today’s Local Media. We’re a local marketing services and custom web design firm that specializes in helping roofing companies grow their online presence. Because we specialize in the roofing industry, you can count on us to develop a highly customized and hyper-focused internet marketing strategy that works for YOU. Not a plumber, not a photographer, not a restaurateur – YOUR roofing company. We know how your business works, we know who your target market is and we know how to reach them. It’s that simple.
Web Design Made For Roofers
How your website looks to potential clients matters. People make judgements about your company based just on the professionalism – or lack thereof – of your website. Just 2.6 seconds. That’s all the time you have to make a first impression on visitors to your site. In that short amount of time, they can form an opinion of you and your business just by looking at your online presence. Low-quality photos, content with spelling and grammatical errors, unclear navigation channels, unimpressive logos – these are just some of the factors that can make or break that first impression.
You must make an impact or risk losing your potential clients. Your clients are residential homeowners or commercial business owners in need of roofing, whether now or in the near future. They may have a leak and need emergency service, or they may want an annual inspection. They may know their roof is old and that a new roof is inevitable. Grab their attention by being active online and having a strong, user-friendly web design that lures them in.
Here at Today’s Local Media, we develop custom websites so your business will stand out and above other roofers in your local area.
Roofers Love Our Web Design Strategy
We know you’re busy. That’s why we work hard to develop a web design strategy that works for you instead of the other way around. During our initial consultation, we’ll discuss your goals and your needs to determine the best course of action when it comes to your web design. Our designers will brainstorm ideas to develop a concept that does more than just look great – one that’s designed to bring in more business for you. After all, that’s the goal of any website – to increase sales and traffic.
To achieve that, we take a three-step approach:
First Stage: Open Discussion
We’ll sit down for an in-depth discussion to determine what you want out of your website. We’ll also discuss which areas of your business are most profitable, as well as the areas that aren’t as visible but you’d like to promote more. Next, we’ll talk budget. We’ll go over what you’re comfortable spending and work within those parameters to deliver the max value for your money.
Second Stage: Implementation of Design
During this process, we will choose a theme and layout that suits your roofing business and create pages based on the information we gathered from the initial discussion. We will craft the content and design based on the geographic area of your target audience.
We will also ask you to take part in our SEO (search engine optimization) process – a cost-effective approach that yields a higher ROI (return on investment) in order to:
- Boost site relevance and amount of traffic to your site
- Reduce potential bounce rate
- Increase customer conversions
Third Stage: Publishing
This final stage involves reviewing the final draft of the website with you to make sure you’re happy with the results.
Want to see what we can do? Check out our web design portfolio!
SEO and SEM that Rakes in Customers
It takes time and patience to rank on the first page of Google, Yahoo! and Bing. Anyone who tells you that it happens overnight doesn’t understand the process or strategy. The good news is, we can help you land those coveted spots for your roofing business in your area through SEO and SEM (search engine marketing) using targeted keywords for your industry.
Roofing is a competitive industry. And for booming industries like yours, it could take up to 20 hours per week to devote to proper SEO and SEM. Remember, this is a long-term strategy that can take between nine months and three years to implement and to start seeing noticeable results. Understandably, you’d rather be out there on the job site managing your roofing projects than sitting behind a computer.
Let us do the work instead and leave all of the details up to our team of experts that do this for a living. If you want to operate at your peak performance, you need to be at the top of the search list and get your customers in the door, first.
That’s where SEO and SEM come in. SEM is another of our specialties, but is an umbrella term that includes both SEO (unpaid, organic) and PPC (pay per click listings).
We are aggressive in our white-hat SEO approach, which involves the following:
- Keyword analysis
- On-page optimization
- Off-page optimization
- Content generation
For SEO to be effective, we must understand your business, brand, goals, and direction of your company. With thousands of people searching online for roofing services in your area at any given time, you need to be accessible to them. That means you must be easily found on the major search engines. When done correctly and methodically, SEO will help your business display at the top of those results.
To get started on your web design and online marketing strategy for your roofing business, contact us at 972-479-5009 or fill out our online form for more information.