Roofing Company Web Design

Your roofing website is without question the most powerful tool for attracting new business. That’s why you need to harness the power of this tool to give you maximum benefits, resulting in higher click through rates and conversions. You have just two seconds to make an impression on visitors to your website. In that tiny span of time, people form an opinion of you on the spot — good, bad or ugly. Make that first impression count with a stellar web design that lures them in and makes them want to stay. Your industry is extremely competitive so you need to stand out. Customization is key.

There are many cookie cutter template sites out there that allow you to make your own website for free or really cheap. However, we follow the adage that “you get what you pay for.” If you pay a few bucks to make your own website, you’ll have limited choices in design, font and creativity. Your website will end up looking like hundreds of other roofers on the web, with no real functionality to speak of. That’s a big part of website design. It can’t just look pretty – it has to be working hard for you behind the scenes, too.

Spending a bit more on a custom website design will reward you many times over. Here at Today’s Local Media, we make custom websites for a variety of platforms, from desktops to laptops to mobile devices. With the growing trend of searches on mobile devices, your website must be mobile enabled. More than 75% of Americans have a smartphone, up from just 35% just five years ago. You can’t afford to miss out on this. Be the roofer that pops up when they search for anything from roof repair to new roofs to leak repair.

Thoughtful Custom Mobile Responsive Websites

Engaging, thoughtful, inspiring custom mobile responsive websites are par for the course these days. Such a website must be approached deliberately and with research in order for it to be done correctly. Today’s mobile searchers are in a rush. They don’t have time to wait for slow-loading websites, even on their phone. They need quick bits of information right now. If they don’t get it, they will go elsewhere.

Just think back to the last time you were in a store, wanted information on a product or to get a price comparison, and the site you’re looking up was slow to load or didn’t display properly. You probably got frustrated and tried another site, right? That’s what your residential and commercial customers are doing too. Don’t be that company that they pass over to get to the ones with better sites.

Roofing company mobile responsive website

Capturing users at the point of purchase or inquiry is of paramount importance to businesses like yours. Know your visitors’ needs and meet them. No exceptions. A custom mobile responsive website will foster trust by encouraging better brand engagement and loyalty, while at the same time increasing traffic to your site.

A website is considered responsive when it is designed to adapt to the screen size and device on which it is being viewed. It adjusts to fit and look better with the screen on which the user is reading it.

Easily Contactable and Prominent Information

Another must-have for your web design is prominence. A home page that is cluttered with too much text, busy graphics or a lack-luster logo that’s easily forgettable is the kiss of death for roofers. You need to display prominent information that’s clear, legible, easy to read and engaging. Your logo should have complementary colors that are easy on the eye yet capture attention. You want your logo to be remembered long after your visitors leave the site.

Navigation bars must be fluid, and the information must be accessible in a logical, orderly way so it makes sense for the user. Call to action buttons must be front and center, whether that’s to ask them to call for a free estimate or sign up for a yearly roofing maintenance plan. Above all, make it easy to contact you. Make sure your contact information is on every page, clearly legible, with a variety of ways to get in touch.

Custom Local Optimized Content

As a local business or even as a regional or national business that wants to appeal to individual communities, optimizing your content for geographical tags is critical. In addition to powerful web design, there are many ways to optimize for local search behind the scenes, such as targeted keyword usage that will help you rank on the top search engines, local directories, social platforms and even GPS devices. The way your content is crafted can also appeal to a certain demographic or target audience, particularly if you have several headquarters in many different communities.

Powerful content writing, effective local marketing, and optimized local search all work together to get you noticed online when people need you most, from sub contractors to homeowners to commercial business owners.

Trustworthy Customer Service

Of course, the best web design in the world won’t buy you customers alone. You also need a high level of customer service. When taken in tandem, you have a winning combination. Fostering trust in your client base doesn’t happen overnight. It has to be proven. You have to show consistent results, you have to be there for them when they need you (leaky roofs happen at all hours!), and you have to deliver on attention to detail. Research shows that how people are treated as part of an online transaction transcends even their opinion of the product quality.

Having a great website design can help you achieve all this, but you need to back it up with proven results and service. Here at Today’s Local Media, we provide you with the tools to have a successful online presence. We build the structure for you, make sure it’s customized to fit your business, and we even maintain it for you. Your job is to make your customers happy again and again.

Get a well-designed website to promote your roofing business with Today’s Local media. A roofing company website offers your business a legitimate place in the industry. Like a roof constituting an integral part of a structure, the website strengthens your digital presence.

With functional roofing company website design, we offer the expertise of experienced teams comprising web developers, UI/UX designers, content creators, and SEO strategists to create a balance of security, design, accessibility, and optimization.

Benefits of a TLM Roofing Website

Boost your roofing company’s brand recognition in local neighborhoods and local target audience by working with content strategists in a website design company. By optimizing the website’s content for geographical tags, creating strong brand awareness appealing to individual communities becomes easy.

With the help of experts in the design company who handle keyword usage, your roofing website can be optimized to rank well on local search engines, GPS devices, and local directories. Content creation, including technical and creative domains, is also included in the package, making it easier for you to reach different prospective customers.

Design Elements Focused On Conversion

Focusing the website’s structural and functional layout on conversion-based design paves the way for easy conversion of the prospective audience into loyal customers. The designers at Today’s Local Media help achieve this by incorporating styles based on robust conversion techniques to push customer retention, revisitation, and higher purchases.

seo growth chart

Adding simpler navigational pathways to access the core products and services and including larger buttons for call-to-action (CTA) are some UI/UX designer features in the roofing company website design.

Clear Contact Details

Including some essential elements in the roofing company’s website design is the key to successful conversion, brand recognition, and sales. This includes the name of the roofing business, the company’s location, and other relevant contact details.

The content and design team at Today’s Local Media never forgoes such sensitive information. Adding contact information to different screens, including clear call-to-action (CTA) buttons, creating spaces for quick quotes and answers are ways in which the designers help customers contact the roofing business in a hassle-free manner.

Custom Mobile-Friendly Designs

Since the world has gone digital and more than 50% of the roofing contractor website queries take place on a mobile device, it is essential to work with experts to develop custom mobile-friendly designs.

Our in-house developers and designers are well-versed in designing a website coded and optimized for the latest mobile SEO strategies. Besides mobile phones, we can also optimize roofing websites for the viewing pleasure of customers on other devices like tablets and iPads.

Consistent Branding and Impression

Branding includes several elements like the design of the roofing website, the company’s logo, name, and the overall feeling it incites in visitors. Branding specialists can create roofing company website designs for perfect branding and impression.

Consistency in branding and values is what cultivates a long-lasting effect on users. With the website design services, you don’t just get a standard roofing site; instead, you get a website that uses design elements, local SEO strategies, and marketing techniques to create a strong impression in the client’s mind.

Quality Testing and Maintenance

Creating a website for your roofing business does not just end with design and launch. Checking whether every element is set right and ensuring that the website functions well and delivers a fast and secure experience for the users also plays a significant role in customer experience and retention.

TLM’s experienced team of developers takes care of these features by quality testing the website before launch to check for broken links, misspelled words, and incorrect images. By maintaining the website up-to-date, the customers are treated to the latest information in the form of blogs and social media content.

Logos And Pictures

Roofing is a service that requires good brand recognition and trust among customers for it to fare well in the industry. And a good roofing website represents your business and gives it a human touch and outlook.


Creating and using stellar logos, advertisements, and pictures on the roofing company website design becomes easy with experienced designers. Rather than being abstract about the services the roofing company provides, using these features makes it easy to communicate with the customers in a better way.

Call us now at 972-479-5009 to get started on a website design that will be long-lasting, memorable and trustworthy.

Roofer Marketing Experts

Certifications & Awards