Local SEO Experts for Small Businesses
We are an award winning search engine optimization company serving local businesses nationwide.
Search Engine Optimization (SEO) is the process of optimizing your website to increase organic traffic from the search engine, back to your site. It involves making strategic changes to your content, photos, links, etc. so that search engines like Google, increase your rankings and display your site towards the top of the page of a Google search.
It takes time and patience to rank on the first page of search engines. Because Google’s algorithm changes hundreds of times each year, it is highly likely that your SEO tactic that worked yesterday does not work today. But do not let that discourage you. Having a comprehensive traffic strategy combined with a beautiful responsive mobile website, allows all types of customers to find you online.
When it comes to SEO, you need a local agency that is understands how to place your business at the top of search results pages. With thousands of people searching online for local companies in your area, you need to be accessible to them. That means you must be easily found on the major search engines. When done correctly and methodically, SEO will help your business display at the top of those results.
We have helped enough small businesses over the years to understand exactly how their business works, what they need, and what they don’t. This allows us to customize our pricing to fit your budget and overall business goals. Here is what we offer:
Our Local SEO Services
Proper SEO tactics are not an overnight strategy that will give you instant results. But if you hire a professional agency who specializes in local search engine optimization, you can grab those coveted first-page spots through a customized long-term SEO strategy.
At Today’s Local Media, we will help you:
- Claim and create local listings for your business on more than 10 local search engines
- Fully optimize your listing and drive leads based on your targeted geography
- Create unique and optimized content on all pages of your website
- Promote link building activity by submitting posts to external online resources
- And more
Local SEO Tips
Google cares about your local ranking. When an individual searches for a local company nearby, the results are based primarily on relevance, distance, and prominence, helping find the best match for their search. Adding complete and detailed business information can help Google better understand your business and make sure your website is listed.
If listings are unregistered, incomplete, or incorrect, your business is missing a great opportunity for link building, reputation management, and reaching potential customers. The most important links you should start building begin with Google My Business, Bing Places, Facebook, and Yelp.
Rating and reviews
Another aspect of local listings is rating and reviews. Ratings and reviews are an important part of reputation management. More than 80% of customers admit to reading reviews before making a decision, so the more people are writing reviews about your business, the more credible you are to a potential customer. And companies that have the most reviews tend to have higher traffic rates to their website. But don’t stop at just asking for reviews. Google loves when you ready and reply to your reviews too.
Finally, create unique content. By creating unique content that is relevant and interesting to the reader, sites have a greater chance of rising to the top of the search results. You can do this by adding photos and videos and create blog posts.
Boost your local website ranking by using Today’s Local Media local SEO services. Many businesses quite rightly concentrate online marketing efforts on search engine optimization (SEO) – tools and strategies to help your website rank higher in Google search results.
Be sure not to neglect local SEO, however. If proximity is a key attraction for your potential customers, make sure your physical location is factored into SEO, so your business is more visible in local search results and the Google map pack.
Importance of local SEO
Why you should care about local SEO is simple — it’s because Google cares about your local website ranking, particularly as mobile web surfing has become more common. When people search online, whether they specify a location or ask for results “nearby”, the search engine undoubtedly returns a list of local search results, ranked according to relevance, distance and popularity.
It means that while you have to factor in everything you would need to consider for a high website ranking in organic Google results, you should also build in strategies to build your local prominence.
When getting started on local SEO, the primary consideration is website content, with address details and phone numbers with area code visible on your website. The more often location is mentioned on your web pages, the better this is for local SEO, just as with any keyword.
If you’re a multiple-location business, your online presence will benefit from separate landing pages for each location. You should also optimize meta descriptions and tags to cover all SEO bases.
Link building is a critical SEO strategy when getting crawled for the Google Index, and likewise, it is key for local SEO. For local SEO link building strategies, you want to focus on emphasizing proximity factors. Targeting sites like Google My Business, Bing Places, Facebook and Yelp, which are platforms for local businesses, are a starting point for any link-building strategies.
You can also get featured on local review sites and blogs and by local influencers. If relevant, posting local jobs, entering local awards or writing for a local online paper are also strategies that strengthen your local prominence and get you more chance of being ranked higher by Google.
Contact Today’s Local Media
When you’re ready to attract new leads and be listed on the first page of Google when users search for your services, contact the local SEO experts at Today’s Local Media to get started!