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Building and maintaining a website is a necessity now, and with it having a mobile responsive website is part of giving your website users the best experience possible. A website is responsive when it is designed to adapt to the screen size and device it is being viewed on. It adjusts to fit and look better with the screen on which the user is reading it on.
In the present day most people have multiple devices from which they likely will browse the internet. Desktops, smaller laptops, mobile phones, tablets, and now even different hybrids all exist with varying abilities to do most of the same things online. In the past a mobile version of a website was convenient and quick when trying to use an older mobile device. But now a responsive website bypasses the need for multiple websites and presents your content to all devices while also optimizing to fit your visitors.
How does a responsive website work?
A responsive design adjusts to the user’s device so they don’t have to ‘work’ to experience your website. When viewing an older website on a phone or tablet you most likely have to adjust and play with the browser to really view the site or find what you are looking for because the site’s print and design are built for a completely different screen.
The design does not fit and forces the viewer to spend extra time searching and adjusting for what they need. Yet most mobile sites vary from a company’s full website and rarely have the same amount of information, tools, and visual stimuli.
In today’s world many people do as much browsing on their phones and tablets as they do on traditional computers so having a design that provides all screens with the same level of content provides all viewers with the same website and information easily.
The responsive mobile design helps create a site where no matter the device the user is able to experience the same site as it adjusts to move columns, reformat pieces, and adapt sizes to give an optimized experience. Mobile responsive websites take care of all formats while also ending the need to maintain different versions of your site.
For most that can even eliminate the need for extensive website maintenance and need for app development. And having a responsive design helps as it maintains one domain to streamline searches for your website through services such as Google, avoiding redirects and different sites under the same name that can hurt search traffic.
In a nutshell: mobile responsive websites allow you to maintain only one version of your site, coded to adjust with your users and provide them with the same experience no matter what device they may use.