Search Engine Optimization
We are a results-oriented SEO company serving local businesses nationwide.
Is your website currently ranked on the first page of Google for the most popular searched keyword or phrase in your industry? Most customers do not look past the first page when doing a search for a business. And if you are like most business owners, you are probably too busy running your company and dealing with customers to implement a custom SEO strategy. For competitive industries, this could take up to 20 hours per week. No worries, we got your back.
Our team has successfully implemented SEO programs for thousands of local and nationwide businesses. From software companies to local businesses, we know what it takes to increase organic traffic month by month, year by year. That is why we look for clients who are committed to a long-term partnership that results in increasing visitors and customers from search engines like Google, Bing, and Yahoo.
Adapting to algorithm changes
We will be as aggressive as possible when implementing your SEO program. But most importantly, we will do it exactly how the search engines like Google want us to do it. This is called a white-hat label SEO approach. White-hat SEO includes keyword analysis, on-page optimization, off-page optimization and content generation. The reality is that Google’s algorithm changes hundreds of times each year. And you never know when a tactic that worked one day might not work as well the next day.
You might have some shady SEO companies tell you they can get you ranked overnight for competitive keywords in Google. Run. The best SEO techniques take time. And for SEO to be effective, we must understand your business, brand(s), goals, and direction of the company as well as all advertising components. Otherwise you might risk quickly rising to the top of Google one month, only to come crashing down the next month.
Built for long-term success
There are many incorrect assumptions about SEO. The largest one is that results can happen overnight. For most businesses, SEO is a long-term strategy. That means you must build trust with search engines slowly over time, much in the same way you build trust with a good friend or with a customer.
Think about it. Would you immediately give a new employee the password to your business bank account? Of course not. In the same way, Google is a business that makes billions of dollars from their search results. They would be foolish to put your website at the top of Google without carefully vetting you for authenticity, trust, and quality content.
We are different because:
- We get to know you and your business first
- We want you to succeed both today and in the future
- We deal with you openly and honestly about SEO programs
- We keep an eye on your local competition and what they are up to
- We get results and share data with you on a regular basis
That is the approach we take at Today’s Local Media. You didn’t build your business for overnight success, and we want to work with business owners who take a long-term approach and look at their business year over year and not week to week. Most great SEO strategies take several years to fully reach their potential. But when you finally do reach the top of search engines, you will reap the rewards.
Local SEO is our specialty
With the millions of people searching for products and services online these days, it is very important for you to be easily found on the search engines, such as Google, Bing, Yahoo and many more. If done properly, SEO will help your business be found at the top of the major search engines when someone is searching for a product or service like yours.
But there is an aspect to SEO that we are particularly great at – Local SEO. Local SEO or Local Search are searches done online for businesses in a certain city, county, or region. For example, take a homeowner in Dallas, who is moving 5 miles down the road to a new home. This homeowner has never hired a mover in Dallas before, so they visit Google and type in “Dallas Moving Companies.” Studies show that they will usually only trust local businesses suggested on the first page of search results.
Local searchers are not patient. And if they do not see what they are looking for on the first page of local results, they will abandon their search. The strategy that these website owners are using to get to the first page is the reason why SEO is such a valuable thing to focus on.
A different approach to SEO
Our approach to SEO is different than most companies. That is because we are not interested in keeping clients for a few months. On average, we retain 95% of our clients annually, and that is because we invest so much energy up front before we launch a single SEO program. Here is what we do for you at no additional charges:
Before we take on any project we:
- Research your industry
- Understand your local city, state, and region
- Analyze your local or nationwide competition
- Assess your current website
- Benchmark your existing SEO results
- Capture your link building metrics and domain authority
- Review your presence on social media websites
Once we have completed a thorough analysis of your company and the competition, we will design a comprehensive strategy or plan to accomplish your set objectives based upon our initial interview. This will be implemented, monitored, assessed, and maintained for desired outcomes.