How This Shipping Container Company Doubled Their SEO Leads in 18 Months
Every type of business is unique. That is what makes working with clients across the country such an exciting challenge. And one of the is shipping containers.
Almost 90% of everything we buy arrives from a ship. And most of those items are held in shipping containers. Ultimately, that means the shipping container industry is growing incredible fast.
No matter what the business or industry, SEO is still one of the strongest sources of traffic, leads, and revenue for any local business. And when it comes to business that sell and rent shipping containers, a strong SEO program is a game changer.
So, when Container King approached us looking for help with their SEO program, we jumped at the opportunity. They are exactly the type of business we love to partner with. Container King is focused on great customer service, and providing the best shipping container products at a a fair price. And like Today’s Local Media, they are growing fast too!
Like all of our clients, we take a long-term approach to SEO. Sure, we could promise quick results in a few weeks or months, but that is not the way SEO works today. Google rewards shipping container websites for doing the right thing for website visitors. That means having the vision to create search engine optimization strategies that focus on a superior website experience, high quality content, and white hat link building techniques.
Here is what we did. And be sure to read to the end of this post to see the amazing results we achieved together working with this client!
One of the first things we do when setting up any SEO program is determine what we will measure. In this case, we created campaigns to track various organic keywords related to buying and renting shipping containers, both in and around the cities Container King services. After all, you cannot improve what you do not take the time to measure.
Once we had the keywords tracked and analytics properly setup, we shifted our attention to code improvements on the website. There are literally hundreds of errors that can come up with a website, so I will not go into all of them in detail. The important thing to take away is that code quality should be a key part of your SEO strategy. Many of these you can find by using a code audit tool or by simply looking into Google Search Console.
When it comes to shipping container websites, there are certainly a lot of opportunities for issues to come up. This could include everything from image optimizations on the photos you have of containers, to mobile styles and lead forms to request information on buying or renting a container.
Local SEO is especially important for shipping container businesses. Due to the sheer size of many containers, most customers will do their online searches in a local area. In the case of Container King, they primarily service the north Texas region. That means we were competing with many other businesses around area with a population of roughly 7 million people. That made understanding geography and targeting a must.
No SEO program is complete without high quality content development. Several of Google’s updates over the last few years have been an attempt to weed out low quality content or duplicate content. For shipping container companies, there is no shortage of ways you can write about, take photos of, and add descriptions about containers. There are different sizes, types, and even accessories. Just make sure you keep the content well written and unique.
On Page Optimization
Many of the initiatives we worked on with the team was related to making the website experience world class for everyone who visited. We believe SEO is about more than simply embedded meta data or markup. When you go to the home page, you should see a professional design that adds to the credibility of the business.
In additional to on page optimizations, we launched a program to create high quality content and engage with the local community. By partnering with the wonderful team at Container King, we were able to gain valuable coverage and exposure across Texas. We have found these types of link building efforts are far more effective than attempt to gain a large amount of low quality spammy links.
So, how did we end up? Looking back it is amazing to see how far we have come. The end result was an increase of 92% in SEO traffic and 112% in SEO leads. All of this happened in less than 2 years from when we started tracking results, keywords, and Google Analytics.
And the best part is that we continue to see an increase in website visitors, even over the last few months. That is because a great SEO program continues to get better over time. And as we learn more as a team, we can optimize the website in ways that another agency without our history simply cannot repeat.
That is why we work hard to be an expert in many industries, but that we really specialize in shipping containers, movers, auto repair shops, and roofers.
Ready to grow your SEO traffic? We would love to help.