5 Simple SEO Tips for Auto Repair Shops
Auto repair shops need a constant flow of customers to be successful. And SEO can be a great way of increasing traffic, phone calls, and customers. But with so much information out there, how can you know where to start?
At Today’s Local Media we work with businesses nationwide of all types and sizes, but there are a few industries like auto repair where we have incredible experience. Over the years we have helped our automotive clients achieve some amazing results along the way too.
We have also learned a thing or two about the types of automotive websites that Google loves to put at the top of search results. One thing is clear for any local shop, if the phone isn’t ringing daily with calls, the business is not growing.
Luckily, customers are looking on Google constantly for auto repair shops in their local area. In fact, some estimates say there are as many as 40,000 searches done on Google every second. That is the beauty of having a sound SEO strategy for your auto repair company.
Here are a few simple SEO tips for auto repair shops:
Know your geo
The most critical element to any local SEO plan is understanding what cities you do the most business in. Especially when it comes to auto body and repair, Google searchers want something convenient and close. After all, they will likely need a ride to and from your shop. Start by doing a quick search for shops in your local city. Get an understanding of the area radius where Google is showing shops, and more importantly whether or not you are located there.
One common mistake automotive companies make is reaching too broad in terms of the cities they target. For example, if you are in Los Angeles, start by going after a few cities nearby vs. trying to tackle all of the cities in Los Angeles County.
Be transparent with customers
When you consider the image most people have of car salespeople, it is not good. The automotive industry in general has struggled with reputation problems for years. That makes it all the more important to provide honest and accurate information on your website.
Make it clear what your more common services cost and do not ever try a “bait and switch” tactic since even a few negative reviews online will harm your local rankings. Some auto repair shops advertise specials on their website, which is a great way to be transparent about some of your prices that are easy to quote.
Check your contact information
Like any other local business, an automotive shop needs to make sure their NAP (Name, Address, Phone Number) info is accurate. Shops that have moved addresses tend to have lots of outdated contact information across the various online directories. Once that is cleaned up, your website will usually see a good boost in rankings, traffic, and most importantly leads.
Have a reputation management plan
Since a car is most people’s largest purchase outside of a home, they will want to research auto repair shops first before taking their vehicle in. So, it is important you have a review gathering strategy. It starts with getting positive reviews on Google, Facebook, Yelp, and the BBB. These can then be shown on your website, and you can even point potential customers to your Google page to check out your reviews.
Aim for picture perfect
Include photos and accurate services throughout your website. For most customers their car is one of their biggest investments outside of their home or apartment. They will want to be confidence in your business before they give you a call.
No matter where you are located, a great Local SEO plan will add more calls and repeat business to your auto repair shop. From auto body, to repair, and even tires, customers online need to see a few key things before they trust your business.
How is your auto shop business doing? How have you approached SEO? We would love to hear more from you, so leave a comment.