3 Reasons Your Website Needs More Customer Reviews
If you have a local business then you know all about word of mouth advertising. You might not however, know the power of online customer reviews. Only half of small business owners think positive online reviews are important. Yet a harvard business study recently found that in some industries a one-star rating hike on Yelp can mean a 5-9% rise in revenue.
From Google to Yelp, a great local review from a happy customer can means dozens of referrals over the next few years. Here’s 5 reasons from the Local Search Association that you should make reviews a priority this year.
- Online consumer reviews are the third-most trusted form of advertising. (Nielsen)
- The single most important variable in the ranking of search results on Google’s Local Carousel is the quality and quantity of reviews. (Digital Marketing Works)
- About 20% of respondents to a Street Fight consumer survey said they would submit a review after a negative experience, and about the same amount said they would submit a review after a positive experience. (Street Fight)
If you are looking for ways to grow your business and improve your website, focusing on reviews is a great place to start. It’s also a good way to manage your online reputation when customers have a bad experience with your business.
If the only reviews about you online are negative one-star ratings, it’s time to focus on cleaning up your digital image. Your reputation on the internet could be holding you back from getting business both now and in the future.